Ep. #191 The WNBA at 30: Inside the League’s Breakout Growth Era ft. Colie Edison

In episode 191 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Colie Edison, the Chief Growth Officer at the WNBA. As the league tips off its 30th season, it’s entering its most powerful growth era yet, driven by record media deals, rising valuations, and unprecedented demand. From a $3.1B media rights deal to the Golden State Valkyries becoming the first billion-dollar franchise in women’s sports, the WNBA is proving that women’s sports aren’t just culturally relevant – they’re commercially undeniable. In this episode, hear from Colie on: 📺 How increased visibility is breaking the cycle that held women’s sports back for decades 📈 Why the league is turning cultural momentum into enterprise value growth 🤝 How partnerships have evolved from “experiments” to core strategy 🚀 Why “it’s not really a why anymore – it’s a when” to invest in the WNBA More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop