Ep. 192 Craig McKesson, Chief Commercial Officer at Takanock | Data Center Go-to-Market Podcast

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM BriefingIn episode 192 of the Data Center Go-to-Market Podcast, you’ll learn practical tactics for winning community support and moving large-scale data center projects forward… from translating latency and app performance into plain-language benefits for residents, to mapping the real decision-makers you must engage, to when behind-the-meter vs. grid-connected generation makes sense. You’ll also get playbooks for using generative AI to prep meetings and analyze sentiment, run high-impact micro-events, coordinate with utilities to solve speed-to-power bottlenecks, and position your team to withstand coming market consolidation. 🚀⚡️🏛️Ep. 192 Craig McKesson, Chief Commercial Officer of Takanock | Data Center Go-to-Market Podcast0:00 Coming up In this episode of the Data Center Go-to-Market Podcast1:20 Introducing Craig McKesson, Chief Commercial Officer at Takanock1:41 Overcoming Community Misperception Around Data Center Development11:01 How to Educate Data Center Clients, Communities, Elected Officials, and Partners Before Conversations Begin17:51 Key Colocation Data Center GTM Career Lessons That Still Hold True as a Data Center Developer20:37 Subscribe to the Data Center GTM Briefing21:34 Generative AI Impact on Buyer Research and Data Center Sales Teams26:39 Identifying Failing Data Center GTM Strategies (Conferences vs. Micro Events)34:21 Hiring IT Professionals and Engineers Onto Data Center Revenue/Commercial Teams (Peer Credibility)36:23 Understanding the Decision Committee in a Community That’s Opposed to Data Center Development 38:23 Future of Chief Commercial Officers for Specialized Data Center Developers and Critical Power Integrators43:58 Craig McKesson (Connect with on LinkedIn) and Takanock (Follow on LinkedIn and Website)45:18 Subscribe to the Data Center GTM Briefing#behindthemeter #buyereducation #cloudservices #colocation #communityengagement #conferencestrategy #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #developerinsights #digitalinfrastructure #edge #generativeai #gotomarket #hyperscale #industryconsolidation #missioncritical #podcast #powerinfrastructure #stakeholderengagement #stakeholdermapping