Ep. #192 Why Women Runners Are One Of The Most Undervalued Audiences in Sports, ft. Ashley Mateo

In episode 192 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashley Mateo – Founder & Editor-in-Chief of RUNHER Magazine, the only quarterly print magazine dedicated entirely to women’s running.👟 After nearly two decades in the media, Ashley set out to build what didn’t exist: a platform centered on women’s running stories.  The result? ➡️ A fast-growing, community-driven publication that’s tapping into one of the most powerful – and overlooked – audiences in sports. From launching the magazine via Kickstarter to redefining how brands can show up authentically in the running community, Ashley breaks down all of the untapped opportunity when it comes to women in running.💪 In this episode, hear from Ashley on how RUNHER Magazine is reimagining media & storytelling – and how women are driving the future of running.  More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop