Ep. #193 Why the Sports Industry Is Leaving Billions on the Table by Ignoring Women Fans, ft. Ashima Chopra

In episode 193 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Ashima Chopra – Founder & CEO of FanVerse, the first predictive data intelligence company built to understand, engage, and grow women’s fandom.✨ For decades, the sports industry has operated under one flawed assumption: that the default fan is male.  But as Ashima explains, that assumption is wrong – and costing the industry billions. Despite higher brand loyalty and purchase intent among women, traditional data analytics and fan engagement are still male-coded, transactional, and outdated. In this episode, hear from Ashima on: 📈Why female fans are the most undervalued & under-measured audience in sports 📲How the team at FanVerse is building a data engine designed to decode the motivations of female fans 💡How FanVerse is redefining data, insights, and engagement around women’s fandom More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop