Ep 195: Sealing Licensing Deals With Andrew Mikowski, Gilson Snow

Send us a textLicensing is one of those difficult but worthwhile components for some businesses but can be difficult to know where to start.In this episode, Andrew Mikowski of Gilson Snow sheds light on this topic and walks us through the process that they follow for licensing. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThe more that you connect to your customers, the more that they feel connected to the product.The first step is figuring out what kind of brand you want to work with.Research who is the best contact for licensing in that brand or company.Think of the customers first and what they want to see and everything comes after that.Keep addressing the problems you encounter head-on and good things are going to happen from it.Book: The Holy Man by Susan Trotthttps://www.amazon.com/Holy-Man-Susan-Trott/dp/1573225320TODAY’S GUESTAndrew Mikowski is the Chief Revenue Officer and partner at Gilson Snow.Gilson Snow is one of the fastest-growing Skiboard Companies. It is an American snowboard and ski manufacturer based and is the largest producer of custom snowboards and skis. Connect and learn more about Andrew and Gilson Snow here:Website: https://gilsonsnow.comInstagram: https://www.instagram.com/gilsonsnow/?hl=enLinkedIn: https://www.linkedin.com/in/andrewmikowski/We love our podcast community and listeners so much so that we have decided to offer a free  eCommerce Growth Plan for your brand! To learn more and how we can help click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)!  So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!