Ep 199: Seven deadly corporate mindsets, with John Acton

John Acton, managing partner at DPI Europe, discusses overcoming the seven deadly corporate mindsets to stimulate innovation in corporations. We cover: Content vs critical thinking consultancy Bureaucracies smothering creative thinking in a big organisation What is a deadly mindset? And how does it relate to innovation? Stripping away barriers to innovation Breaking out of cycles The problems of "processes" Power struggles and internal politics How companies can disrupt themselves Priorities and knee-jerk responses Table-thumping! The budget battlefield How start-ups can punish big corporates (like postal operators) for failure to innovate The bonus system and linking reward to innovation Generating ideas Growth is underpinned by innovation, which is underpinned by creative thinking