Ep. 2 | From Culture to Conversion #businessofinfluence

Koketso Masisi is a creative director and entrepreneur shaping the intersection of culture, creativity and commerce.In this episode, she unpacks the tension between bold creative expression and commercial impact, challenging brands to move beyond vanity metrics and define success through cultural resonance, brand love and measurable intent.Koketso also advocates for stronger agency client partnerships, diverse voices in the room and strategies grounded in the real lives of audiences.Her stance is clear. Influence is not about being visible, it is about being relevant, responsible and right.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #BusinessOfInfluenceListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestsLeroy:   / leroymarcn  Koketso:   / kmasisi  Email: [email protected] Produced by Emcee:  / emceeiii  #CreatorEconomy #DigitalCulture