Ep. 2: How to Build Your Customer Base from Scratch

from Beyond The Glass · host Robert Cone

In this episode of Beyond the Glass, Rob discusses his journey in acquiring customers for his window cleaning business. He shares practical strategies that helped him build a customer base from scratch, emphasizing the importance of word of mouth, effective marketing, and maintaining a strong online presence. Rob also highlights the significance of networking and visibility in growing a small business, providing valuable insights for those starting out in the industry.Chapters00:00 Introduction to Customer Acquisition03:10 Building a Customer Base from Scratch06:01 Effective Marketing Strategies08:44 Leveraging Word of Mouth and Community12:01 Utilizing Online Presence for Growth14:53 Networking and Collaborations17:45 The Importance of Visibility and Branding20:32 Long-Term Customer Relationships23:49 Final Thoughts and Advice

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This episode was published on January 26, 2026.

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