Ep. 2: The Marketers Trio: Your Pathway to Client Engagement

In this episode, we dive into one of AJ's favorite marketing plans - the Marketer's Trio! Newsletters, emails, and random touches, oh my!This podcast is for business owners, particularly martial arts business owners, who want to grow their brand, business, and community! AJ and Risser run a Brazilian Jiu Jitsu gym, along with a host of other businesses (largely run by AJ!).AI Summary:The rule of seven posits that potential customers must encounter a business at least seven times before making a purchase decision. However, in our discussion, we examine the validity of this rule in contemporary marketing contexts, revealing that the actual number may be significantly higher, ranging from 20 to 70 exposures. This insight prompts us to introduce the concept of the Marketers Trio, a strategic framework designed to enhance customer engagement through consistent communication. We delve into the mechanics of this trio, comprising monthly printed newsletters, weekly emails, and random touches, all aimed at building meaningful relationships with clients. Through this episode, we aim to equip business owners, particularly those in the martial arts sector, with actionable insights to foster community and drive sales effectively.