Ep. #2 The Power of the Women's Sports Fan, ft. Niky Scott

In Ep. #2, Caroline sits down with Niky Scott from Zoomph to talk about the power of the women’s sports fan.As a customer success manager at Zoomph (a leader in digital intelligence at the intersection of sports & sponsorship analysis​), Niky spends her days digging through the data behind the growth of women’s sports.In 2020, Niky published the WNBA and NWSL Social Media Sponsorship & Fan Insights Report, which showed that even during a pandemic, these two leagues were able to generate a significant return on investment for brands that invest with women’s sports.During this episode, Niky and Caroline discuss fan engagement rates in women's sports versus men's sports, the birth of cross-over women’s sports fandom, and the impact of COVID-19 on the recent accelerated success of women’s sports.More from GOALS Subscribe: Email sign-upTwitter: @goals_sports_Instagram: @goals_sports_Podcast Merch: goals-sports.com/purplemugEmail: [email protected]