Ep 2 | The Shit Hot Launch Framework Series Part 1: The Lead Set Up

Welcome back to The Backend of Business.In this episode, I'm diving into the first stage of my Shit Hot Launch Framework: Lead Setup.Because before you start thinking about sales pages, launch content, or conversions, you need people entering your world in the first place.I see so many business owners create a freebie, stick it on a landing page, and then wonder why it's not bringing in clients. The truth is, your lead setup is so much more than just creating a PDF and hoping people download it.In this episode, I'm breaking down:Why promotion is still the backbone of every successful launchThe different types of lead magnets you can createHow to choose the right lead magnet for your audienceWhy branding matters throughout your funnelThe pages you need to have in placeHow to organise your leads properlyThe nurture emails that help turn subscribers into buyersIf you're planning a launch, building a funnel, or trying to grow your audience, this episode will help you put the right foundations in place.Links MentionedDownload the Shit Hot Launch FrameworkKartra Affiliate - 14 Days Free TrialStanstore Affilate Link 14 Days Free Trial  Follow me on Instagram