The Back End Of Business Podcast

Welcome back to The Backend of Business podcast.In this episode, I'm diving into Stage 2 of my Shit Hot Launch Framework: The Sales Setup.Because getting people into your world is only half the job.Once someone has downloaded your freebie, joined your challenge, attended your masterclass or entered your funnel, what happens next?This is the stage where we move people from being interested in your offer to confidently investing in it.I'm breaking down how to create a simple sales journey that feels seamless for your audience, works automatically behind the scenes, and helps more people take action without you manually chasing leads in the DMs.In This Episode:Why people drop off during the sales processCreating a clear and seamless customer journeyBuilding a sales page that actually convertsThe role branding plays in your offersSetting up payments and checkout systemsWhy every offer needs a clear next stepHow to structure your sales emailsBooking calls vs selling directly through a sales pageThe importance of automation during your launchKey TakeawayIf people don't know exactly how to buy from you, many of them simply won't.A successful launch isn't just about generating leads. It's about creating a straightforward path from interest to investment.Download the Shit Hot Launch FrameworkKartra Affiliate - 14 Days Free TrialStanstore Affilate Link 14 Days Free Trial Follow me on InstagramBook A Launch Build Call

Welcome back to The Backend of Business.In this episode, I'm diving into the first stage of my Shit Hot Launch Framework: Lead Setup.Because before you start thinking about sales pages, launch content, or conversions, you need people entering your world in the first place.I see so many business owners create a freebie, stick it on a landing page, and then wonder why it's not bringing in clients. The truth is, your lead setup is so much more than just creating a PDF and hoping people download it.In this episode, I'm breaking down:Why promotion is still the backbone of every successful launchThe different types of lead magnets you can createHow to choose the right lead magnet for your audienceWhy branding matters throughout your funnelThe pages you need to have in placeHow to organise your leads properlyThe nurture emails that help turn subscribers into buyersIf you're planning a launch, building a funnel, or trying to grow your audience, this episode will help you put the right foundations in place.Links MentionedDownload the Shit Hot Launch FrameworkKartra Affiliate - 14 Days Free TrialStanstore Affilate Link 14 Days Free Trial  Follow me on Instagram

Welcome to the very first episode of The Backend of Business with me… Carly Murphy.In this episode, we’re diving into what actually makes a successful launch and spoiler alert… it’s usually not what people think.Most business owners focus on posting more content, creating more reels, or trying to grow a bigger audience. But behind every smooth, high-converting launch is a backend system that’s doing the heavy lifting.In this episode I break down• What a funnel actually is (in simple terms)• Why your launch may not be converting• The backend systems most business owners are missing• How nurture sequences and automations work• Why manual processes are slowing your business down• The real reason launches feel stressful and chaotic• The foundations of the Shit Hot Launch FrameworkThis episode is perfect if you’ve ever felt overwhelmed by funnels, tech, automations, or launching online offers.Whether you’re selling a course, masterclass, membership, service, or freebie, this episode will help you understand the backend structure needed to make launches convert properly.In This Episode00:00 – Welcome to The Backend of Business01:00 – Why this podcast was created02:20 – Why launches fail03:00 – What actually makes a launch successful03:50 – Funnels explained simply05:00 – The problem with manual processes06:00 – What nurture sequences actually do07:00 – Why backend systems matter08:00 – Breaking down the Shit Hot Launch Framework09:00 – Lead setup, sales & delivery explained10:30 – What’s coming next in the seriesDownload the Shit Hot Launch Framework: https://www.maebelletechexpert.com/the-shit-hot-launch-frameworkFollow Maebelle Tech Agency on Instagram: www.instagram.com/maebelletechagencyWork with Maebelle Tech Agency: https://www.maebelletechexpert.com/launch strategy, funnels for beginners, online business systems, backend business systems, launch funnels, nurture sequences, email marketing funnels, online course setup, automations for business, successful launches, digital product launch, launch strategy podcast, business automation, customer journey, online business backend, funnel explained simply, female entrepreneur podcast, launch framework, sales funnels, tech setup for launches