EP:20 - 5 psychological theories that will help you grow your business!

Ever wondered what subtle psychological forces are driving your customers’ decisions? Do you know how to leverage human behavior to drive your brand’s growth? Today is a solo episode with Hayley Westoby, founder of Gambit Collective and host of Top of Mind Podcast. In this episode, Hayley talks about one of her passions “Consumer Psychology” and talks through five psychological theories that can change the way you market your business or brand. The 5 psychological theories Hayley discusses in this episode are:  Decoy Effect  Priming  The Endowment Effect  The Paradox of Choice  Anchoring Bias  After listening to this episode, you must ask yourself, how much can your business benefit from understanding the science behind consumer choices? This is an episode that Hayley is especially passionate about, but she wants to know if you enjoyed this episode and want to hear more about consumer psychology.  If you have a question or comment about this episode you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email [email protected] - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby