Ep 20 | A Shift in Tradeshows: How Smaller More Intimate Events Close Your Pipeline with Sonia Murphy

Event marketing has been redefined and it's all about creating meaningful, impactful relationships with prospects. While large tradeshows put your message out there on a grander scale, smaller and more intimate events have become more important than ever. These personal experiences give you the chance to really connect and build relationships that will pay off for years to come—some of which may even result in successful deals. Today, Sonia Murphy joins us on the show to uncover why taking the time to meet people where they are and curating experiences that bring everyone together is an essential and pivotal shift in the industry. A tactical strategist in event marketing, planning, and management, Sonia has helmed successful events in her career and now serves as the Director of Event Marketing at SOCi, Inc. - where she continues to demonstrate her capability for producing inspiring results. Some points she’ll tackle with Matt Kleinrock, CEO of Rockway Exhibits and Events: - How to find better results at smaller, more intimate tradeshows and events - Why it’s important to get on the same page as sales - The process of going through the funnel more efficiently - On having a deeper impact while closing business It's no longer enough to just show up - it's about being present, active, and engaged with those who are attending. So if your goal this year is quality over quantity, you don’t want to miss this episode! Connect with Sonia: On her LinkedIn: https://www.linkedin.com/in/soniamurphy/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined