Ep 20. Jen Gurecki, Founder & CEO, Coalition Snow | Should Your Brand Be on Substack?

Jen Gurecki is downright famous (infamous?) in the outdoor industry. She's outspoken, unabashed and not afraid to center women/their businesses/their pleasure. But more importantly, she runs the only women-owned and operated ski and snowboard manufacturer in the world—a business she grew by sharing her personal journey and using her incredible voice. It makes her brand a perfect fit for Substack. In this conversation, we discuss the ingredients for a successful Substack and how to run a sale that doesn't damage your brand.LINKSJen's Go Fund Me - Donate to Cancer Messed with the Wrong BishCoalition Snow Lady Parts Substack Redefining Radical Substack Jen on Instagram Ergo Offers Magical Make an Offer Jeanine Pesce Amanda Goad The Portable Feminist Reader, ed Roxanne Gay  Letters from an American - Heather Cox Richardson's Substack Airplane Mode - Liz Plank's Substack Cody Cook Parrot