EP.20 Taylor Swift - 持续转型的顶流，音乐界“D2C”的先行者

Taylor Swift自传式的音乐早已征服世界，她的年少成名似乎自然而然，登上巅峰也是水到渠成。这背后多少是天分，多少是谋略和掌控呢？本期播客，我们试着从品牌和商业的角度去剖析Taylor的音乐事业，看看这位才32岁就拥有18年精彩生涯的Songwriter，如何以强大的控制力把握作品、塑造形象，开创独属于自己的商业模式，一次又一次创造历史；前无古人的母带版权事件又是如何撼动行业，影响着下一代音乐人。本期节目的灵感，来自于一档投资类英文播客《Acquired》，每一集深入介绍一家伟大且创新企业的发展故事。2022年1月23日，他们发布了一集介绍Taylor Swift的节目，感兴趣的朋友可以通过本链接收听。 00:35 为什么要在Slow Brand上聊泰勒 05:14 全家搬迁，投身乡村音乐 13:00 年少成名与随之而来的1/4人生危机 16:30 版权纠纷？业界创举☑️ 24:53 数字流媒体对音乐行业的影响 30:08 直面数字音乐，保护传统收益 36:40 与粉丝的“最长也最好的恋情” 41:30 如何创作“产品” 51:27 一些感概与期待 52:47 Taylor真爱粉的彩蛋（拉到底查看出处）延伸阅读 Acquired - Taylor Swift GQ - Taylor Swift on "Bad Blood," Kanye West, and How People Interpret Her Lyrics Taylor Swift masters controversy Music by Paper Planes - Open Americana 彩蛋：Taylor Swift在2022年纽约大学（New York University）毕业典礼上，获得荣誉博士学位后的演讲片段。在小宇宙查看该单集文稿

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EP.20 Taylor Swift - 持续转型的顶流，音乐界“D2C”的先行者

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