Ep. 20 | Women in Cannabis Entrepreneurship

20. How Women in Cannabis Are Disrupting the Industry from the Inside OutWhat happens when women lead in cannabis? In this episode of The High Guide, April Pride brings together three powerful founders—Raeven Duckett (JOHNNIE), Valerie Sakota (Barbari), and Solonje Burnett (Humble Bloom)—to talk about how they’re shaping the cannabis industry from within. From the legacy market to CBD beauty, these women are redefining what success looks like through collaboration, creativity, and capital. Expect candid conversations on culture, representation, and why “pink and shrink” branding doesn’t work. Whether you’re in the industry or just weed-curious, this one is a blueprint for doing business differently.🔵 Key Takeaways-The “legacy market” still dominates cannabis sales-Female-led brands like Barbari and Frigg are creating low-dose, stress-supportive products that reflect real life—not wellness clichés.-Capital is still the biggest barrier. Black women are 100x less likely to raise funding than white women in cannabis.-Collaboration over competition: these founders are modeling a future where shared resources build equity and impact.-The East Coast is rising, but long-time New York activists risk being pushed out unless we fund them too.Learn more about this episode, including guests and resources on substack:https://aprilpride.substack.com/p/women-in-cannabis-entrepreneurshipHosted by April PrideSign up for April’s newsletter on Substack at https://aprilpride.substack.com/ or at getsetset.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow on IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@getsetset⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/@getsetset⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@getsetset Get full access to APRIL PRIDE at aprilpride.substack.com/subscribe