EP 200: Align Your True North: Align Life and Business

Summary: In this episode, Brooke Elder shares her experiences of living on a sailboat for a year with her family and the valuable lessons she learned as a mom and business owner. She introduces the concept of "Align Your True North," which focuses on aligning all aspects of life, including business, family, friends, social, physical, and spiritual goals. Brooke emphasizes the importance of creating systems and automations in business that don't rely solely on people, as this can lead to increased profits and more free time. Notable Quotes: 1. "When you really have your True North aligned, it makes it so much easier to make decisions." 2. "By systematizing my business, I went from a team of 27 people down to a team of six. Now just imagine what that did to my profit margins because our revenue stayed the same." Keywords: - Align Your True North - sailboat living - business systems - automation - family time - profit margins Episode Outline: 00:00 - Introduction and updates on Brooke's life 03:30 - Lessons learned from living on a sailboat 06:00 - Introducing the concept of "Align Your True North" 10:00 - The importance of systems and automation in business 14:00 - How systematizing can increase profit margins and free up time 16:30 - Introducing True North Strategies and its mission 18:00 - Conclusion and call to action Follow Brooke Elder on Facebook at facebook.com/therealbrookeelder. If you want to find the hidden money in your business, take the invisible money quiz at www.invisiblemoneyquiz.com. Mentioned in this episode: Become a Member of the Ops Yacht Club I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com