PODCAST · business
Align Your True North
by Brooke Elder
Are you an entrepreneur or visionary leader who refuses to choose between a successful business and a fulfilling life? Do you crave practical strategies, powerful tools, and transformative mindsets that will help you optimize your operations, scale your impact, and achieve your wildest dreams – all without sacrificing what matters most? If so, Align Your True North is the podcast for you. Each week, we dive deep into the topics that matter most to purpose-driven leaders, from automating workflows and delegating effectively to aligning with your values and being present with your family. Whether you're just starting out or you're a seasoned pro, Align Your True North will provide you with the insights, inspiration, and actionable advice you need to build a business and life you love. Tune in and get ready to transform the way you live and lead!
Episodes
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Why Your AI Agent Still Can't Run Your Business
Most "AI agents" people brag about are just a glorified skill with a chat window. If yours only talks and never runs the work, it is still a shell. Today I walk through the anatomy of a crew member: the five pieces that turn a partial agent into someone who can actually help run your business.…
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EP 238 Inbox Buried? I Tested Claude vs Hermes vs Grok Bot!
Ever open your inbox and feel like you should have hired a VA yesterday? Personal email, support tickets, business threads, and somehow you are still the one drafting every reply. Sound familiar? Today I put three AI email agents head to head on the real inboxes in my company so you can stop...
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EP 237 AI Just Agrees With You? Build a Board That Pushes Back!
Ever find yourself putting out fires all morning, doing a little marketing, a little sales, then jumping in to save a client, and realizing you never once sat in the CEO seat? Sound familiar? That exact trap is why I built myself a board of directors, and today I'm pulling back the curtain on how…
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EP 236 Built a Job, Not a Business? Let AI Own Your Systems!
Ever look at your business on paper and think it should feel a whole lot easier than this? Revenue is up, the team is bigger, the milestones are checked off, and you are still working ten-hour days as the person every question comes back to. Sound familiar? Here is the uncomfortable truth: you…
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EP 235 Never Type a Task Again? Granola + Claude Do the Work!
Ever wrap up a great meeting, recap everyone’s to-dos, feel super on top of it — and then show up to the next meeting and half of it never got done? Or maybe you’re the one spending an hour after every call typing tasks into ClickUp so nothing slips through. Sound familiar? Trust me, there’s a...
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EP 234 Tired of the Zapier Bill? Build Your Own with Claude!
You know that feeling. You're paying for Zapier every month, something quietly breaks, and an automation you forgot you even had just stops working. You poke around, you can't figure out why, and you start wondering if you need to hire someone just to keep the duct tape together. Every…
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EP 233 Fail to Plan, Plan to Fail? Your AI Annual Planning Skill!
Sound familiar? You set big goals back in January, and now it's the middle of the year and you're nowhere near where you wanted to be. Trust me, you are not alone, and it's almost never because you didn't work hard enough. It's because the plan never got broken down into something you could...
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EP 232 My AI Agent Blew $300 in a Day! Strategy First, AI Second
I let an AI agent run my Facebook ads for twenty-four hours, and it spent $300 in one day instead of $50. Ouch. Here's the kicker though — the AI wasn't broken. It did exactly what I told it to do. The problem was me! I handed it a task without a strategy, and garbage came out the other side.…
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EP 231 Drowning in Sticky Notes? Your ClickUp Daily Routine!
Picture this: your desk is a mosaic of sticky notes, your brain is still juggling yesterday's to-dos, and you're starting the day already behind. Sound familiar? Here's the secret most productivity advice skips right over — how you START your day comes down to how you ENDED the day before. Trust...
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EP 230 90-Day Plans That Actually Finish! Free Claude + ClickUp Skill
It's the first week of the new quarter and your calendar is already swallowing you whole. You've heard it from every coach, every podcast, every "top business book of the year" — set quarterly priorities, build a real 90-day plan, work the plan. Sound familiar? And yet, here you are again, hoping...
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EP 229 Stuck on Level 2? The 5 Levels of AI Every Founder Needs!
It’s 9:45 at night, your laptop is glowing, six AI subscriptions are happily hanging out on your credit card, and the sneaking truth is that nothing in your business is actually being run by AI. Sound familiar? Trust me, you are not behind, and you are definitely not lazy. You’re just stuck on...
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EP 228 How to Build Landing Pages Like a Boss with AI Tools
Ready to turbocharge your landing page game? Well, buckle up, because we’re diving into some super cool tips on how to use AI to whip up landing pages that not only look slick but also convert like crazy! We’re breaking it down into three essential tools, starting with a nifty Chrome extension...
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EP 227 Ditch the Hourly Rate: Level Up Your Business and Your Income!
Trying to level up your business can feel like climbing a mountain without a map, am I right? Today, we're diving into the nitty-gritty of how to package your offers so clients don’t just nod politely but say, “Heck yes, take my money!” We’re all about helping freelancers, VAs, and OBMs break…
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EP 226 Say Cheese! Creating AI Headshots of You Using Replicate
Ready to dive into the world of AI-generated images? We’re spilling the beans on how to create stunning AI images of yourself that can jazz up your social media, website, or even your next big branding adventure—without breaking the bank! Say goodbye to pricey photo shoots, because we’re using a...
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EP 225 10-Minute Workdays? Yes, Please! Discover the Secrets!
Today, we're diving into the magical world of automation and how it can totally transform your client experience! Say goodbye to the days of juggling a massive team and endless tasks—after implementing some snazzy systems, one of us went from a whopping 27 team members down to just 8, while only...
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EP 224 Tame Your Time: Build Your Own AI Executive Assistant!
Ever felt like your to-do list is a never-ending saga, leaving you wondering, “What was I supposed to be doing again?” Well, if time management is your Achilles’ heel, fear not! Today, we're diving into the magical world of AI and how to whip up your very own AI executive assistant. This...
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EP 223 Your AI Dream Team: Build Your Own Board of Directors!
Feeling a bit like a lone wolf in your entrepreneurial journey? Well, guess what? You're definitely not alone, and today we're diving into a super cool concept: creating your own AI Board of Directors! Inspired by Napoleon Hill's classic idea of having a council of wise minds (even if some of…
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EP 222 Love Your Biz but Hate Marketing? Here’s Your Recipe for Success!
Do you love your business but absolutely dread marketing? If that sounds like you, grab a comfy seat because we’re about to dive into the wild world of marketing without the icky feelings! Marketing is just about shouting from the rooftops that you’ve got the perfect solution to someone’s...
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EP 221 How to land 3-5 clients in 30 days (without lowering your rates)
The secret sauce to snagging clients is revealed, and trust me, it’s easier than finding a needle in a haystack—if that needle was made of gold! Today, we’re diving into an awesome training straight from our Ops Yacht Club, where I’ll spill the beans on how you can reel in three to five clients…
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EP 220 Navigating the AI Jungle: How to Avoid Traps and Thrive!
Are you ready to dive into the wild world of AI and operations? Buckle up, because we’re tackling a super important question: Are you fixing what’s broken or just adding a sprinkle of AI chaos to your workflow? Spoiler alert—just because you can toss AI into your business like confetti at a party...
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EP 219 Inbox Overflow? Let AI Handle Your Customer Support!
Ever feel like your support inbox is turning into a never-ending black hole of questions and requests? Well, let me tell you, you're not alone! We've all been there, staring at that inbox like it's a puzzle we can't solve. But fear not, because in this episode, we’re diving into a game-changing...
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EP 218 SOP Magic: The Secret Sauce to Streamlining Your Business!
Creating SOPs can feel like a trip to the dentist—lots of dread and wishing you could just avoid it altogether! But fear not, my fellow entrepreneurs and operations wizards, because I’m about to sprinkle some magic dust on that SOP graveyard you’ve been avoiding! We’re diving into how to whip up...
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EP 217 Level Up Your Skills: Create a Course on Any Topic Today!
Ever felt like a deer in headlights when staring at a job description with tools you've never even heard of? Yeah, me too! But fear not, my friend, because today we’re diving into the magical world of creating your own courses using AI—specifically, a nifty tool called Perplexity! Whether you…
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EP 216 Stop Trading Time for Pennies: How to Charge What You're Worth!
If you’re an operations pro hustling 50 hours a week and still barely scraping by, boy, do we have some juicy insights for you! Today, we're diving into the big ol' world of operations and revealing how you can transform your game from trading time for pennies to raking in the big bucks—think...
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EP 215 Stop Struggling Alone: Join Us to Elevate Your Operations Skills
Are you feeling stuck in your operations role? This episode reveals that the key to thriving as an operations professional isn't just about certifications or mastering tech stacks; it's about having a supportive community that speaks your language. Brooke Elder shares her journey and emphasizes…
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EP 214 Step Out of Your Comfort Zone: Transforming Fear into Confidence
Are you the one holding yourself back from success? Brooke Elder dives into the common struggle of imposter syndrome and how it often stems from our own fears and doubts. She shares a powerful story about a client who nearly missed out on an incredible opportunity due to feelings of inadequacy,...
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EP 213 From Chaos to Clarity: Frameworks That Revolutionize Your Business!
Frameworks are the backbone of your business, and mastering them can revolutionize the way you operate. Brooke Elder dives into the importance of creating structured processes that not only streamline client onboarding but also enhance the overall client experience. By developing comprehensive...
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EP 212 Stop Selling Hours: Sell Results Instead!
Are your client proposals falling flat? Discover how to transform your approach and get clients chasing you down for your services. In this episode, Brooke Elder emphasizes the importance of focusing on outcomes rather than just listing tasks or hours in your proposals. By identifying the core...
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EP 211 10X Your Marketing: Crafting Your Unique Brand Voice
Get ready to revolutionize your marketing approach with a transformative training session led by Brooke Elder. This episode emphasizes the importance of defining your brand voice and identity, guiding listeners through a practical document that helps clarify their vision, mission, and avatar....
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EP 210 Maximize Your Day: Creative Strategies for Time Management Success!
Feeling overworked? You might not be managing your time effectively. In this episode, Brooke Elder dives into practical time management strategies that can help you optimize your business while still prioritizing your family and personal vision. She emphasizes the importance of viewing time as a...
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EP 209 Unlocking Premium Clients: The Mindset Shift You Need
Are you struggling to attract high-ticket clients despite having all the right qualifications? Brooke Elder dives into the hidden barriers that often hold operations professionals back, emphasizing the importance of a mindset shift to build unshakable confidence. By treating yourself as your own...
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EP 208 The Ultimate Guide to Building Your Agency
Ready to create your own agency? Brooke Elder shares essential strategies to help you optimize your business while maintaining a work-life balance. Discover how to systematize your offerings, ensuring they are repeatable and scalable, which is crucial for growth. Brooke emphasizes the importance…
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EP 207 Say Goodbye to Hourly Rates: How to Command Higher Prices
Are you trapped in the hourly rate hustle, trading your time for money? Brooke Elder dives into a transformative approach that helps operations professionals break free from this costly mindset. Discover how to shift from hourly billing to outcome-based pricing, enabling you to command higher…
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EP 206 Transform Your Social Media into a Client Magnet!
If you're eager to attract high-ticket clients, this podcast dives deep into the strategies that can make that happen. Brooke Elder shares a proven framework for creating social media content that focuses on client needs, shifting from a self-centered approach to one that highlights the problems...
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EP 205: How to Start Your VA Business: Alyssa Avant's Proven Tips
Are you considering a career as a virtual assistant (VA) or looking to scale your existing VA business? Alyssa Avant joins Brooke Elder to share her journey from starting her business 17 years ago to launching her own VA agency just recently. They discuss the importance of identifying your...
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EP 204 The Secret to Crushing Imposter Syndrome and Finding Your Confidence
Feeling like an imposter in your own business? You're not alone, and it's a sign that you're on the path to growth. Brooke Elder dives deep into the concept of imposter syndrome, sharing insights on how to recognize it and strategies to overcome it. With practical tips like keeping a brag book to...
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EP 203 Building an Agency: Jade Smith Shares Her Secrets to Success
Jade Smith shares her inspiring journey from a project management role in the film industry to becoming a successful entrepreneur and certified Dubsado specialist. She emphasizes the importance of finding a niche that aligns with personal passions, highlighting how her initial role as a general...
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EP 202: From Corporate to Freedom: Teagan Hintze’s Journey to Empowering Moms
Teagan Hintze shares her inspiring journey from the corporate world to entrepreneurship, emphasizing the importance of self-belief and adaptability in overcoming challenges. After facing a demotion while managing the demands of new motherhood, she took a leap of faith to create her own business,...
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EP 201: Unlock Success in Life: Fast Goal Setting Techniques
In this episode, host Brooke Elder interviews Paige Clark, an entrepreneur and mindset coach. They discuss effective goal-setting techniques, particularly for women, and the importance of aligning one's vision with daily actions. Paige shares insights on the differences between male and female...
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EP 200: Align Your True North: Align Life and Business
Summary: In this episode, Brooke Elder shares her experiences of living on a sailboat for a year with her family and the valuable lessons she learned as a mom and business owner. She introduces the concept of "Align Your True North," which focuses on aligning all aspects of life, including...
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EP 172 Final Episode of Authentic Influencer Podcast
Final Episode Mentioned in this episode: Become a Member of the Ops Yacht Club I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how…
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EP 171 Choosing the Right MLM company
Choosing the Right MLM company “In a lot of Network Marketing companies you've got a couple people that feel like they're making a lot of money and then the masses that just aren't making anything.” Zane Gray So many people ask Brooke questions like, “what company should I join? I don't know if…
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EP 169 Building a Personal Brand is easier than you think
Building a Personal Brand is easier than you think “A personal brand is so much more than trying to sell yourself.” Tacie Avedikian In Podcast 169 Brooke has a conversation with Tacie Avedikian on a topic that is something that so many network marketers need. That topic is personal branding.…
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EP 168 How to Cold Message People Properly
How to Cold Message People Properly “Create real relationships rather than just copy and paste and spam people. ” Brooke Elder Today’s Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they...
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EP 167 So You Want to Start A Side Hustle
So You Want to Start A Side Hustle “Find the people who have the lifestyle that you want and really tap into how they think.” Craig Clickner Today’s Podcast is number 167. Brooke has a meaningful conversation with a Midwestern husband & wife duo, Craig Clickner & Carrie Bohlig. They realized that...
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EP 166 Get your Calendar FULL of Booked Parties
Get your Calendar FULL of Booked Parties “ You've got to make sure that you're having fun and you're focused on relationships, because relationship sare where you're going to grow your business.” Janet Parks Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and...
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EP 165 How to Reach out to Influencers to Join Your Team
How to Reach out to Influencers to Join Your Team “ If you are talking to influencers, you cannot use network marketing language, you need to speak in their language.” Brooke Elder Podcast 165 brings us another episode of the Spam Squad where Brooke breaks down an actual spammy message she found…
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EP 164 Overcoming your own expectations to Find Success
Overcoming your own expectations to Find Success “ Everybody should just do what makes them happy, whether your family or whatever thinks otherwise.” Kelly Cable When people first start a business in network marketing sometimes they think it will be easy if they just follow the script and...
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EP 163 Your Business must change in this ever-changing environment
Your Business must change in this ever-changing environment “ If you really want to scale and grow beyond your initial reach, you really need to think outside the box . ” Sherell Slaise With Covid and the other challenges of the world the last few years the way to work a network marketing…
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EP 162 How to promote your new business without being spammy
How to promote your new business without being spammy “No one goes on Social Media to be sold to.” Brooke Elder Podcast 162 brings you another episode of the Spam Squad! Brooke walks through what you should and what you shouldn’t do to promote your business without being spammy!! When you first...
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ABOUT THIS SHOW
Are you an entrepreneur or visionary leader who refuses to choose between a successful business and a fulfilling life? Do you crave practical strategies, powerful tools, and transformative mindsets that will help you optimize your operations, scale your impact, and achieve your wildest dreams – all without sacrificing what matters most? If so, Align Your True North is the podcast for you. Each week, we dive deep into the topics that matter most to purpose-driven leaders, from automating workflows and delegating effectively to aligning with your values and being present with your family. Whether you're just starting out or you're a seasoned pro, Align Your True North will provide you with the insights, inspiration, and actionable advice you need to build a business and life you love. Tune in and get ready to transform the way you live and lead!
HOSTED BY
Brooke Elder
CATEGORIES
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Frequently Asked Questions
How many episodes does Align Your True North have?
Align Your True North currently has 140 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Align Your True North about?
Are you an entrepreneur or visionary leader who refuses to choose between a successful business and a fulfilling life? Do you crave practical strategies, powerful tools, and transformative mindsets that will help you optimize your operations, scale your impact, and achieve your wildest dreams – all...
How often does Align Your True North release new episodes?
Align Your True North publishes regularly with 140 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Align Your True North?
You can listen to Align Your True North on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Align Your True North?
Align Your True North is created and hosted by Brooke Elder.
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