Ep. 202 Physician Entrepreneurs: How to Bring a New Medical Technology to Market Without Waiting for Perfect Conditions with Dr. Michael Rubenstein

Show Notes:In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Dr. Michael Rubenstein, co-founder of Relief Now Laser Centers. Dr. Mike shares his remarkable journey from sales and marketing to becoming a chiropractor, and ultimately building a differentiated laser pain relief brand that has grown into an unfranchise model with locations across the United States and even Dubai. He breaks down the business model behind Relief Now Laser Centers, how they help both patients and doctors, and why laser therapy is the future of non-invasive pain treatment. Key Takeaways1.     Differentiation is survival. In a commoditized market, finding a unique clinical offering is the key to long-term growth and profitability.2.     Laser therapy expands your patient universe. By operating as a laser pain center rather than a traditional chiropractic office, you can attract the 87% of people who would never seek chiropractic care.3.     Start before you are ready. Dr. Mike and his partner launched Relief Now during a global pandemic because they finally had time to build the systems, not because conditions were perfect.4.     Referrals are still king. Even in the age of digital marketing, 80% of Relief Now's B2B growth comes from relationships and referrals built over years of practice.5.     AI is a back-end game changer. From CRM automations to call bots to lead reactivation, AI tools like GoHighLevel and Claude are helping practices run leaner and smarter.6.     Top of funnel is the ultimate bottleneck. When your product sells itself once people see it, the real challenge becomes generating a consistent flow of qualified leads.7.     Success leaves clues. Find someone who has already built what you want to build, mimic their path, and collapse your timeline.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/michael-rubenstein-dc-b1373491/Website:  https://thelasermasters.com/Connect with me:LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah