Ep. #204 Inside AT&T's Fan-First Playbook for WNBA All-Star, ft. Sabina Ahmed

In episode 204 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sabina Ahmed, Assistant Vice President of Sponsorships & Experiential at AT&T. AT&T has been investing in women's sports for decades and became the WNBA's inaugural Changemaker partner back in 2019.  Now, as the league celebrates its 30th season, AT&T is once again taking center stage as the presenting sponsor of AT&T WNBA All-Star. In this episode, hear about: 🏀 How AT&T is bringing WNBA All-Star to life for fans in Chicago and beyond 📱 Why the best sponsorships create experiences – not just brand visibility ✨ How a fan-first strategy builds stronger brands, deeper loyalty, and lasting business impact As Sabina explains, the brands that will win in women's sports aren't just the ones that sponsor the game – they're the ones that create meaningful connections between fans, athletes, and the sports they love. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop