Ep 205: the sustainable brand, from sourcing to the last mile - with Melissa Obeid (La Fervance)

Melissa Obeid, founder of sustainable luxury beauty brand La Fervance, joins me to discuss brand values, the supply chain, and the last mile. We cover: What sustainability means for a brand COSMOS certification Building sustainability into a brand's DNA Packaging - including minimisation of plastic usage Minimising the carbon footprint in the supply chain Quality What happens to packaging after the consumer has used the product Refillable packaging Choosing the right logistics and delivery partners Carbon neutral delivery and green delivery options Growth in direct-to-consumer e-commerce Unboxing and its environmental consequences Size of parcels (with packaging) and the impact on the number of parcels that can fit in a delivery vehicle