Ep. 207 – Renegade Lawyer Marketing (Audio Book) – Chapter 20: Get Better at Marketing Because It’s Your Duty

In Chapter 20 of Renegade Lawyer Marketing, Ben makes a bold claim:Getting better at marketing isn’t optional. It’s your duty.If you are a good lawyer… If you deliver quality service… If you genuinely care about your clients…Then you owe it to the marketplace to make sure the right clients can find you.In this episode, Ben challenges the myth that “good lawyers shouldn’t have to market.” He explains why average marketing produces average results—and why doing what most lawyers do guarantees you’ll get what most lawyers get.Inside this chapter:Why solo and small firms can outmaneuver the 800-pound gorillasThe danger of copying “safe” and generic lawyer marketingWhy blind luck is not a business strategyHow ethical marketing actually serves clients betterThe uncomfortable truth about average resultsIf you believe you are the right lawyer for someone out there right now… this episode will challenge you to act like it.🎧 Listen now on Apple Podcasts or SpotifyBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.