Ep 21: "Firing" Customers -- When "No" Is The Answer

It's not a typo! Today, Scott and Caitlin aren't talking about firing employees; they discuss the concept of "firing" your customers. We all want everyone to love us. In an ideal world, everyone could be a raving fan of our brand. But if we try to appeal to everyone, then nobody can truly become a raving fan of our brand. Join Scott and Caitlin in this insightful discussion about how to navigate when to say "no" to customers, and how to cultivate a brand attitude that can truly create raving fans. ---------- Sign up for our newsletter: https://swozconsulting.com/about/the-newsletter/ Find more info on how we are building legendary brands at: www.SwozConsulting.com Hosted on Ausha. See ausha.co/privacy-policy for more information.