Ep 21. Katie Wilson, Co-founder, BelliWelli | The Silly TikTok Skits that Led to 2,000% Brand Growth

Katie Wilson believes in trial and error, but she had no idea that her days of consumer research in the vitamin aisle at Walmart would unlock a viral TikTok strategy and 2,000% growth. In this episode she talks about how she cracked the code, how she evolves her TikTok strategy to keep up with algorithm, and why she's newly a believer in brand building that doesn't show an immediate ROI.LINKSBelliWelli Tiktok BelliWelli Instagram Fiber Fest David Cod Dillon Francis