EP.21 买手界的Editor，日式潮流文化史的Creator——BEAMS

“Beam”这个词有着“梁”和“光”二重释义，名为BEAMS的品牌也实现了两者。70年代，BEAMS将美式风格带给日本的年轻人。在将近50年的发展中，BEAMS秉着“Basic & Exciting”的品牌哲学，打造经典、不过时、能为生活注入灵感的单品。从买手店到开创30多条产品线，今天的BEAMS通过零售策划实现了跨越性的商业模式拓展，以BEAMS JAPAN为代表，面朝世界输出日本的文化理念。BEAMS是买手店中的最擅长编辑与策划的，也是日式潮流文化的创造者，将“Happy Life Solution”为轴贯彻始终。00:42 很难用一句话概括的 BEAMS12:25 官方和非官方版本的创始故事17:45 设乐洋掌舵下BEAMS的企业理念：Big Minor Spirit，Globe Eye，Life Style Creator28:18 如何浓缩40年的东京潮流文化32:50 文化的双向输入和输出 - Best of both worlds44:16 如何为人们提供Happy Life Solution52:36 是一个品牌，更是一群人，BEAMS的KOS们延伸阅读创业45周年，关于BEAMS的A to Z 那束光，照亮了日本街头时尚（40周年Tokyo Culture Story短片）不靠卖服装赚钱，日本老牌时尚买手店 BEAMS 是如何另辟蹊径的？ DEFINING JAPANESE FASHION – BEAMS & UNITED ARROWS Beams President Yo Shitara - Best of both worldsMusic by Yestalgia - Paradise (feat. Mantrick)第一家开在原宿的BEAMS，像一间美国UCLA大学生的宿舍新宿的BEAMS JAPAN旗舰店MR.BEAMS柴崎智典 - BEAMS的一位产品策略师BEAMS的2B业务——产品和营销策划的一些作品在小宇宙查看该单集文稿

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