Ep. 21 - Restructuring Content’s One-Way Narrative with Claire Shorall

Highlights from the conversation:About ​​Topknot (4:34)How teaching shaped content strategy (6:22)Infusing company philosophy into the structure (11:05)Rethinking advice-giving (13:16)Using the social media platforms that work best for you (20:39)Not limiting future growth by past behaviors (26:12)2022 Trends: user-generated content, social media authenticity, the metaverse conversation (28:58)Links & Resources:Claire’s appearance on Running In PublicClaire’s interview with KulturaOur interview with Ruben HarrisOur interview with Nicole WarshauerThe Topknot blogClaire’s conversations with ElphaGlossier’s Top ShelfieOwnTrail* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness