Ep 21: What I Would Do If I Was Starting A PT Business From Scratch

Welcome to the "PT Profit Leverage and Lifestyle Show," where host Matt Dart provides actionable insights to kickstart a new fitness business. In this episode, Matt walks you through what he would do if he were to start a PT business again from scratch, providing valuable insights into face-to-face, online, and hybrid training models. Key Points: Starting as a Face-to-Face Trainer: Understand the ease of getting clients, leveraging established markets, and choosing the right facilities to dominate the market share. Marketing Strategies: Learn effective strategies such as bulk text messaging to active members and calling new members to book free health assessments and consultations. Scaling and Leveraging Face-to-Face Training: Pros: Build a team of trainers, leverage PT sessions, and potentially operate multiple locations. Cons: Higher costs, trainer retention issues, and management challenges. Transition to Online Training: Pros: Unlimited client potential, remote work flexibility, and higher profit margins. Cons: Need for paid advertising, effort to build a client base, and challenges in generating leads online. Pros of the Hybrid Model: Balance of face-to-face and online training. High ticket and low ticket options. Market online business within the gym. Cons of the Hybrid Model: Commitment to session times. Paying rent and adhering to club rules. Managing both face-to-face and online clients. For comprehensive training and access to templates and examples, join Matt's free Skool Community: https://www.skool.com/ptmasteryfree