The PT Profit, Leverage & Lifestyle Show

Most owners I talk to reckon the team is the problem. Nobody follows the process, everything comes back to them, and they're putting out fires all day. In this episode I break down five signs it's not actually the team. It's the way you've set the business up, and that comes back to you.I'm pulling all five straight from the sales calls I've been having the last few months. Same story every time. Good people, no systems, and an owner who's the only place anything gets decided. Fix the setup and the team just figures it out. They're a lot smarter than you probably think.Here's what I cover:-Every question in the business defaults to you. One owner had run it this way the whole time he's had the business, then wondered why he had no time. There's no ownership because there's nowhere else to go. Fix is a definition of done in the SOP and a "here's what to do if this happens" section. 80% done by someone else beats 100% done by you.-You've got SOPs and nobody uses them. A bloke built the whole set two years ago, then kept changing the process and never updated the docs. Now he's got zero SOPs and everyone's back at his desk. Update the SOP the day you change the system, not two years later.-The AI bot I built for an allied health clinic. Their admin manual was 40 pages so the team just asked the manager instead. We built one-page SOPs for the main tasks and a bot the team can chat to that's read the whole manual. The manager stopped fielding questions and so did the owner.-You're the only deadline. Financial services team knew the BAS was due and did nothing because the only accountability was the owner asking "why isn't it done." If you have to manually tell the team what's due, you're the bottleneck. An automated task list with overdue, due this week, due today fixes it.-You hired and it didn't stick. Spoke to someone an hour before recording whose manager leaves every 12 months. No hiring process, no filtering, no onboarding. Hiring is the answer, you're just hiring the wrong people with no system to land them. Run it like a funnel, add filter questions, then a proper 30-day onboarding before you hand the role over.Timestamps:00:00 Intro: selected for Australia in the LMS World Cup00:49 Five signs the team isn't the problem01:20 Sign 1: every question defaults to you02:42 Definition of done and the 80% rule03:36 Sign 2: you've got SOPs and nobody uses them04:51 The AI bot that answers the team's questions06:09 Sign 3: you're the only deadline07:22 Sign 4: you hired and it didn't stick08:34 Hiring like a funnel and the 30-day onboarding10:32 Sign 5: you feel like you're repeating yourself11:02 Delete, delegate, automate and the two-week time audit11:58 The buyback rate: 25% of your hourly rateIf you're a business owner doing $250k to $2m a year and every question in the business still lands on your desk, book a free Leverage Audit with me. We'll go through your systems and processes, work out what to automate, delegate, or delete so you can get your time back and put those hours into growing. Link's in the description.Find out how to get 20 hours/week back -https://leveragedceo.com.au/getyourtimeback1

Everyone starts a business chasing freedom, and most people end up with a very expensive job instead. In this episode I go through the five signs I keep seeing in conversations with founders right now, the signals that your business is running you instead of the other way around, and what's actually behind each one.None of these are about how hard you work. Plenty of the owners I talk to are doing $500K, $1M, even $3M a year and still working 50 to 60 hours a week. Revenue was never the problem. The business being wired to depend on you is.Here's what I cover:-Sign #1: you're waiting for problems to land in your inbox instead of being proactive. Reacting to everything means you never get into a state where you can actually think, make good decisions, or be creative, you're just putting out fires.-Sign #2: your team asks permission for decisions they're already capable of making. This is the one that kills your ability to switch off, take a day, or actually be present with your kids, because everything still runs through your head first.-Sign #3: you know every password and every system by memory because none of it's written down anywhere else. I talk about a business we worked with where the team kept hammering the manager with questions, so we loaded their SOPs into a chatbot the team could message instead, and it freed up hours of the manager's week overnight.-Sign #4: you've cancelled something with your family because "only you" could handle it. The worst one on the list, and the one that costs you the most if you let it keep happening.-Sign #5: your revenue keeps climbing but your hours never drop. Growing revenue should buy you time back through reinvestment and hiring. For most owners it does the opposite.Timestamps:00:00 Intro: the five signs your business owns you00:40 Sign #1: waiting for problems instead of being proactive01:52 Sign #2: your team asking permission for calls they can already make02:42 What real freedom actually looks like day to day04:00 Sign #3: every password and system living in your head04:50 The SOP chatbot that stopped the endless questions05:32 Sign #4: cancelling on your family because "only you" can handle it06:03 Sign #5: revenue climbing while your hours never do06:32 Who this is for and how to apply07:34 Why waiting too long to fix this costs you the relationshipIf more than two of these sound like you and you're doing $250k to $2m a year, book a free Leverage Audit with me. We'll go through your systems and processes, work out what to automate, delegate, or delete so you can get your time back and put those hours into growing, and into the people who actually matter. Link's in the description.Find out how to get 20 hours/week back -https://leveragedceo.com.au/getyourtimeback1

Most people wait until they can "afford it" to invest in themselves. I did the opposite, and it's the reason I ever built a business that ran without me. In this episode I go through the six things that actually got my first PT business to $55K a month with a team of 12 running it, while I did next to nothing in the day to day, including the time I got fired with zero notice and cried in a car park with a gym lease already signed.None of these six things are complicated. None of them are secrets. But most owners won't do them, because most of them cost something, money, comfort, or control, before they pay anything back.Here's what I cover:-The $26K coaching agreement that forced my hand. I paid $10K upfront out of $12K total in my bank account. No backup plan. I've since put around $250K into my own skillset, and every dollar of it made me move faster because I had to make it work.-Why I stopped hanging around people who only talked about business. My high school mates never built anything, so I stopped seeing them and surrounded myself with people already doing what I wanted to do.-The moment I realised I was the actual problem. Twelve staff, and I kept inventing changes to things that didn't need changing. The business grew the second I got out of the way.-Opening a gym right next door to the one that sacked me. Fully booked in two weeks, then a fired trainer, a toxic club manager, and a termination letter left on my desk with zero notice, while I'd already signed a lease and had nowhere to train my clients for three months.-The car park moment. Crying after getting terminated, a gym lease already signed, and $4-5K a month in overheads about to start with no clients to put through it. Still the best thing that ever happened to me.Timestamps:00:00 Intro: episode 134, quick Tesla update00:51 The six things that built the business to $55K/month01:53 #1: the $26K coach that forced me to perform03:17 #2: cutting out mates who weren't in business03:43 #3: changing my environment on purpose04:19 #4: realising I was the bottleneck with 12 staff05:32 #5: opening a gym next door to the one that sacked me07:11 The termination letter with zero notice07:20 Training clients out of my parents' garage for 3 months08:05 #6: crying in the car park, the lowest point09:07 Fully out of the business, running on a team of 1209:37 PT Mastery today, 5 hours a week10:09 How to apply for a Leverage AuditIf you're a business owner doing $250k to $2m a year and you're still the one holding the whole thing up, book a free Leverage Audit with me. We'll go through your systems and processes, work out what to automate, delegate, or delete so you can get your time back and put those hours into growing. Link's in the description.Find out how to get 20 hours/week back -https://leveragedceo.com.au/getyourtimeback1

Most people think automation means buying some off the shelf software and hoping it fits. Sometimes it doesn't exist yet, so you build it. In this episode I give you a live look inside a client project we're finishing up right now, a real estate stylist who was running her entire business off memory and a Google Drive, and how I built her a custom system from scratch that gets her almost 3 days a week back.This isn't a hypothetical. I walk you through her actual business, what she was doing manually before we touched anything, and then I share my screen and show you the exact tool I built her, live availability, checklists and all. If you're running any part of your business off memory and spreadsheets, this is what the other side looks like.Here's what I cover:-What her business actually does. She styles properties for sale, real estate styling, moving furniture from a warehouse into a house so it looks better for buyers. Simple business, but the logistics were eating her alive.-Everything she was doing manually before. Checking a Google Drive to see what furniture she actually had, going off memory for availability, meeting the removalist at the warehouse in person, then meeting the stylist at the property in person. She was the bottleneck for every single job.-What I actually built her. A custom job planner with live furniture availability (down to "2 left out of 6"), auto-generated pickup checklists for the removalist, and auto-generated return checklists so she doesn't have to be at the warehouse at all anymore.-How it's built. Mostly vibe coded in Claude Code, with Airtable storing live availability and n8n connecting it all together. Took a few iterations to land on the right stack, and around 30-40 hours of build time so far.-Why we only take 4-5 clients at a time for custom builds like this, and what it should get her back once it's fully live, 20-30 hours a week or more.Timestamps:00:00 Intro: a live case study, episode 13300:20 She's getting almost 3 days a week back00:44 The business: real estate property styling01:23 Everything she was doing manually02:14 What I built her: a custom job planner03:14 What's next: remote access for the stylist03:47 Screen share: behind the scenes of the app05:10 Built in Claude Code, automations in n8n05:42 How long it took: 30-40 hours06:15 Why we only take 5 clients at a time (one spot left)07:20 Done-for-you vs done-with-you, how to applyIf you're a business owner doing $250k to $2m a year and you're still running parts of your business off memory, spreadsheets, or your own two hands, book a free Leverage Audit with me. We'll go through your systems and processes, work out what to automate, delegate, or delete so you can get your time back and put those hours into growing. Link's in the description.Find out how to get 20 hours/week back -https://leveragedceo.com.au/getyourtimeback

Most owners think they're delegating. They're not. They're dumping a task on someone with no training and hoping it gets done. In this episode I go through the five or six reasons your delegation keeps failing, and the exact process to hand something off so it never lands back on your plate.Here's the thing. If your mindset is "I'll just keep doing it myself," that's the exact thing keeping you stuck. You've got the right intention, you know you need to delegate, you're just not doing it properly. So it becomes a never ending cycle where you hand something over, it comes back, and you take it back.Here's what I cover:-You didn't delegate, you dumped. No training, no SOP, no process, and then you crack the shits when it's not done the way you pictured. Most of your team are donkeys, and donkeys do great work when you train them. They can't read your mind.-You expect them to do it exactly like you. They won't, ever, because they're not you. Ask instead what 90% as good as me looks like. That standard is still a great outcome, and it frees your energy for the work only you can do.-Nothing's written down, so it all comes back to you. If every little question routes through you, you're never actually off the tools. What happens when you're sick or want a holiday? I share how we turned one client's manual into a chatbot trained on their SOPs so the team stopped asking the owner the same boring questions.-You yanked it back the second it wasn't perfect. The first version is never as good as yours. That's the cost of buying back your time, not a reason to quit. Give feedback and let them run it again instead of taking over.-You handed an outcome to a donkey. "Post seven times a week and get 100k views" is a stallion job. Sending an invoice is a donkey job. Match the task to the person, give donkeys step by step processes, and save the open-ended outcomes for your A players.-The actual process to hand it off. Film yourself doing the task a few times, drop the transcript into AI and get it to bulletproof the SOP so a fifth grader could follow it. Send it over, do the task together once while they drive, let them do it solo with the SOP in front of them, then hand it over as their responsibility and their KPI. Now even if they leave, you give the SOP to the next person and you never touch it again.Timestamps:00:00 Intro: why "I'll just do it myself" is killing your business00:38 Reason 1: you dumped it, you didn't delegate00:53 Donkeys, horses and stallions recap02:04 Reason 2: you expect them to do it exactly like you02:37 Reason 3: nothing's written down, so it comes back to you02:54 The SOP chatbot that saved a client hours04:12 How to document a task the easy way04:46 Reason 4: you yanked it back too soon05:08 Reason 5: you handed an outcome to a donkey05:57 The full delegation process, step by step08:08 Handing it over for good (making it their KPI)If delegation and your team is exactly where you're stuck right now, send me a message on Instagram or Facebook and I'll send you the training that walks through this properly, so you can document a task once, hand it off, and stop being the person everyone comes to for answers.Find out how to get 20 hours/week back -https://leveragedceo.com.au/getyourtimeback

Everyone tells you to work on the business, not in it. Nobody actually shows you how. In this episode I walk through the Leverage Audit, the exact first thing I do with every client who wants their time back, and the same process I used to pull myself out of my last two businesses.Here's why most people get this wrong. They're reactive. They go "what could I automate?" before they've got any idea where their time is actually going. You can't make good decisions without the data. The audit gets everything out of your head and onto paper first, and then the answers are obvious.Here's what I cover:-What the Leverage Audit actually is. An honest inventory of what you do with every 15 minutes of your day. Not a productivity hack, the groundwork that shows you exactly where your hours are leaking before you automate or hire a single thing.-Step one, log everything for one to two weeks. Set a recurring alarm every 15 minutes and write down what you're doing, personal or work, no matter how small. Tag each block with a category (sales, marketing, delivery, finance, ops, team) and an energy rating: energising, neutral, or draining.-Work out your buyback rate. Take your annual income, salary plus profit, and divide by the hours you work a year (most people about 2,000). That's your effective hourly rate. If you can outsource a task for under 25% of that rate, you should, so you can spend more time on the $100+ an hour work like sales and marketing. Shout out to Dan Martell's Buy Back Your Time for the principle.-Run every recurring task through four actions. Systemise it, keep it, hand it off, or stop doing it completely. Keep the stuff you love or that gives a great return, like sales calls. Hand off the draining low-value stuff. Systemise it first if there's no process, then hand it off.-The payoff. The last tab tells you exactly how many hours a week you can get back, split into what to stop, hand off, systemise first, and keep. That's your roadmap. For most clients this is a 2 to 3 month process to get their time back, and then we move on to revenue and margins.Timestamps:00:00 Intro: what the Leverage Audit is00:54 Quick life update (I bought a Tesla)01:47 What the audit actually is02:23 Step 1: log everything every 15 minutes02:53 Step 2: the task analysis tab03:01 How to work out your buyback rate04:30 Reading your time log (category and energy)05:03 Systemise, keep, hand off, or stop06:51 The payoff: how many hours you get back08:54 Why most people try to automate the wrong wayWant to run this on your own business? Send me the word "audit" on Instagram or Facebook and I'll send you the full training and the exact template I use with clients, so you can log your week, work out your buyback rate, and see how many hours you could get back. This is genuinely the first thing we'd do together if you worked with me.Find out how to get 20 hours/week back -https://leveragedceo.com.au/getyourtimeback

Most owners think the way to work less is to hire someone to do more of what they're already doing. It's backwards. In this episode I break down exactly what my team looks like, who does what, how many hours they work, and how it lets me run my coaching business on around 5 hours a week.Here's the shift that changed everything for me. Dan Martell says hire to buy back your time, not to grow the business. I built my old PT business to 55k a month with 12 trainers working for me while I worked zero hours in it, only on it. Get the order right and who you hire right, and the growth takes care of itself.Here's what I cover:-Hire to buy back your time, not to grow the business. The one piece of advice I'd give any owner above everything else, and why chasing growth first is why most people stay stuck in the day to day.-What my team actually looks like. An admin VA doing 20 hours a week, a graphic designer on the carousels, a videographer who shoots and edits, an AI specialist, and a client success coach running the one-on-one calls. I keep the group coaching, the teaching, the events, and the sales and marketing, because that's the stuff I love and the stuff only I can do.-Donkeys, horses and stallions. The three types of people you can hire. Donkeys do the task you give them. Horses are reliable and proactive. Stallions are the A players you hand an outcome to and get out of the way. You need all three, but stallions are rare, hard to find, and usually not even looking for work.-Hiring in the right order. Start with admin. There's more basic stuff on your plate than you realise and you can claw back 5 to 10 hours a week fast. What you never offload early is sales and marketing, because nobody knows your ideal client the way you do yet.-Get your team using AI too. It's not just about you using it. A team using AI gets so much more done, and it's the fastest way to make every hire more efficient.Timestamps:00:00 Intro: the team that lets me work 5 hours a week00:40 The numbers: 20-30k a month on 5 hours01:13 Hire to buy back your time, not to grow01:35 My actual team and what each of them does02:16 What I still do myself03:43 Donkeys, horses and stallions05:19 Hiring in the right order (admin first)06:21 Why you never offload sales and marketing first06:30 Getting your team to use AI07:13 Modelling the same team for The Leveraged CEO07:57 Only doing the work that lights you upIf you're a business owner doing $250k to $2m a year and you're tired of being the bottleneck, book a free Leverage Audit with me. We'll go through your systems and processes, work out what to automate, delegate, or delete, and figure out who to hire first so you can get your time back and put those hours into doubling the business. Link's in the description.Find out how to get 20 hours/week back -https://leveragedceo.com.au/getyourtimeback

Everyone thinks running a business on AI means stacking up a dozen different tools and subscriptions. It doesn't. In this episode I break down the exact AI stack I use to run two businesses on barely any hours a week, why I dumped ChatGPT completely, and why you probably only need one tool instead of ten.Here's the thing most people get wrong. They go chasing every shiny new AI tool that drops and end up with a bloated stack that saves them no time at all. The real skill isn't collecting tools. It's knowing what to automate, what to leave alone, and pointing one good tool at the boring stuff that's eating your week.Here's what I cover:-The one rule I never break with automation. I automate almost all of my backend systems and processes, but I never touch anything customer facing. That line matters more than people think.-The three tools that actually run everything. Claude, specifically Claude Code, is the brain. It builds my custom apps, dashboards, and automations, and even sets up my Meta ads. n8n is the engine room that connects the apps and runs the workflows. GoHighLevel is where my pipeline, follow-ups, and admin live. That's the whole stack.-Why I dumped ChatGPT and don't bother with the endless new tools. I run on about 50 bucks a month and Claude does 90% of it. You don't need the max plan and you don't need 15 subscriptions.-The automations I wake up to every day. A daily AI news brief, a Stripe payments and calendar summary, inbox sorting, ad campaign reports with recommendations, and a weekly finance update on client payments and declines, all landing in my Slack so I make better decisions faster.-The AI sales coach on my team. Within two minutes of every sales call finishing, I get a score, what went well, what broke down, and three things to fix before the next call. Built through Claude Code, running in n8n.Timestamps:00:00 Intro: the AI stack that runs my business00:58 What you should never automate01:20 The team behind the systems02:09 Claude Code: the brain of the whole thing03:15 n8n: the engine room03:40 GoHighLevel: where the pipeline lives03:56 Why I dumped ChatGPT05:06 The daily reports I wake up to on Slack06:19 Automated ad reports and weekly finance07:02 The podcast and email agents07:57 My AI sales coach that scores every call09:26 Why you don't need a massive AI stack10:00 The done-with-you programIf you're a business owner doing $250k to $2m a year and you want help putting AI to work so you can get your time back, book a free Leverage Audit with me. We'll go through your systems and processes, figure out what's eating your time, and work out what we can automate, delegate, or delete so you can get back to growing. Link's in the description.Find out how to get 20 hours/week back -https://leveragedceo.com.au/getyourtimeback

Most business owners I talk to are working 40, 50, 60 hours a week, and a lot of that time goes on tasks that do not move the needle. In this episode I break down the real opportunity cost of being too busy to grow, and why getting your time back is worth way more than most owners realise.Everyone thinks saving time is a nice to have. It is. But the bigger question isn't the 20 hours, it's what you do with them. Because you're not going to sit on the couch and watch Netflix. You're going to put those hours back into the business.Here's what I cover:-Why getting 20 hours a week back is only half the story. The real value is what you do with that time, and for most owners that means sales, marketing, and training the team, the stuff that actually propels the business forward.-The $400k conversation. I worked through the numbers with a law firm client the other day. He had a part-time GM burning 10 hours a week pulling data across five different softwares. Each big client is worth $100k a year. Free up that GM to network and prospect instead, land one big fish every three months, and that's four new clients worth $400k a year, changing nothing else.-The tradie losing $30k to $50k a month. Too busy to get back to leads fast, so he's losing 30% of his leads to slow response time. Every client is worth at least $10k. That's the opportunity cost of admin eating your day.Timestamps:00:00 Intro: the real cost of being too busy to grow00:38 Saving time is nice, but what do you do with it?01:53 The $400k opportunity cost (law firm example)04:56 The tradie losing $30-50k a month to slow leads05:29 Where a founder's time should actually go06:19 The question to ask yourself right now06:31 How a Leverage Audit finds your 20 hoursIf you're a business owner doing $250k to $2m a year and you want to know where your time is leaking and what it's costing you, book a free Leverage Audit with me. We'll go through your systems and processes, figure out what's eating your time, and work out what we can automate, delegate, or delete so you can get back to growing. Link's in the description.Find out how to get 20 hours/week back - https://leveragedceo.com.au/getyourtimeback

Three months ago I walked away from coaching personal trainers and pivoted to working with higher level business owners doing $250k to $2 million a year. It was not smooth. I spent about $6k on ads before I landed a single client on the new offer. Most people would have quit way before that.In this episode I break down the four biggest lessons from making the switch, and how each one applies whether you're pivoting your niche or just trying to build a business that runs without you.Here's what I cover:-Blind faith and why I kept going when the numbers looked ugly. A brand new pixel, a heap of ad testing, $6k spent before client one, then another $4k that brought in four to five clients. The return worked out. But only because I didn't quit at the point most people do.-Know your numbers and do your KPIs every week. When you know your numbers you make decisions on logic, not emotion. I can now predict what the next 6 to 12 months looks like because I know what it costs to book a call, my show up rate, my close rate, and my cost per client. That's peace of mind, not guesswork.-Document everything as you go. Don't block out a whole day to build systems. Just record yourself on Loom while you do the task, then turn it into an SOP with AI. Most business owners with a team have no documentation, so the team keeps coming back to them with the same questions all day.-Niche by the problem, not the industry. Instead of picking one industry, I niched on a problem: founders working 50 to 60 hour weeks who want 20 hours a week back, then want to scale the business without them. You can niche by problem, age, gender, or industry, the point is to pick a specific problem you solve.Timestamps:00:00 Intro and why I pivoted my niche01:59 Lesson 1: Blind faith ($6k before my first client)04:34 Lesson 2: Know your numbers, do your KPIs05:58 Lesson 3: Document everything as you go07:45 Lesson 4: Niche by the problem, not the industry09:16 Recap of the four lessonsIf you're a business owner doing $250k to $2m a year, working too many hours, and you want to get your time back and scale without being the bottleneck, book a free Leverage Audit with me. Link's in the description.Find out how to get 20 hours/week back - https://leveragedceo.com.au/getyourtimeback

If your business falls apart when one person leaves, you've got key person risk. And it's more common than you think.In this episode, Matt breaks down what key person risk actually is, why most founders don't see it until it's too late, and what to do about it.Here's what gets covered:What key person risk is and how it quietly builds up in your business until someone quits or goes on leave and everything lands back on you.Real examples from an allied health practice, a property styling business and a cafe, all dealing with the same problem in different ways.Why it's not a people problem. It's a systems problem. And how to start fixing it by documenting roles so the business doesn't depend on any one person.The order to fire yourself from roles, starting with admin, then delivery, and why sales and marketing should be the last thing you hand off.If your team can't run without you, this one's worth a listen.Find out how to get 20 hours/week back - https://leveragedceo.com.au/getyourtimeback

You're probably working 50 to 60 hours a week. But here's the thing, around 20 of those hours are going straight to admin.In this episode, Matt breaks down exactly where that time is disappearing and what to do about it.Here's what's covered:The real cost of doing your own admin. At $100 an hour, 20 hours a week is $100k a year in lost time. Most founders have no idea.Real business examples. A studio owner with disconnected free software, an NDIS provider doing everything manually, and a franchise broker wasting hours on emails from people who were never serious buyers.The automate, delegate, delete framework. A simple way to figure out what to hand off, what to systemise, and what to cut completely.Why a VA might be the easiest win. For $4 to $6 an hour, most of the basic stuff on your plate can be handled by someone else today.If you're drowning in tasks that have nothing to do with actually growing your business, this one's worth a listen.Find out how to get 20 hours/week back - https://leveragedceo.com.au/getyourtimeback

Most business owners doing $500k+ aren't short on revenue. They're short on time. Working 50-60 hour weeks, answering Slack messages all day, double-checking the team's work, chasing data across six different softwares that don't talk to each other.In this episode I break down the exact process I'd run on your business to get 20 hours a week back: eliminate, delegate, automate. In that order. Most people get it backwards and end up automating chaos.I also cover the donkeys, horses and stallions framework for figuring out which team members are costing you hours, why you should hand over outcomes instead of tasks, and how I took a full month off my own business with a newborn at home and nothing broke.What's covered:0:00 – Why 20 hours a week back isn't an exaggeration2:00 – Where the hours actually hide (it's the invisible stuff)4:30 – Donkeys, horses and stallions: which team have you got?6:30 – Eliminate first: the tasks nobody should be doing7:30 – Delegate: hand over outcomes, not tasks8:40 – Automate last: AI agents, reporting, systems that talk10:00 – Done-for-you vs being taught how (why busy founders never implement)11:30 – What would you actually do with the extra time?Connect:Instagram: https://instagram.com/mattgdartTikTok: @mattgdartFind out how to get 20 hours/week back - https://leveragedceo.com.au/getyourtimeback

You've got a team. But they're still coming to you for everything. Every decision, every question, every "just checking in." You built a team and somehow ended up with more on your plate, not less.That's not a team problem. That's a you problem.In this episode I break down why business owners stay stuck in the middle of their own team, the difference between donkeys, horses and stallions, and what it actually looks like to hand over responsibility and get out of the way for good.In this episode:The donkey, horse and stallion framework — and why you need to fire the donkeysWhy getting out of the way isn't lazy, it's literally your job at this levelHow to set up your team so they run on KPIs and stop relying on you to functionFind out how to get 20 hours/week back - https://leveragedceo.com.au/getyourtimeback

You're making good money. Nice holidays, business class flights, the lot. But you're stuck on your phone the whole time, missing dinners, missing school pickups, running on empty.That's not a business. That's a high-paying job you can't leave.In this episode I break down why so many business owners at the $500k to $1M mark are quietly miserable and what the actual way out looks like. It's not about working harder. It's about using the profit you've already built to buy back your time through team, AI, and systems that don't need you in the middle of everything.In this episode:-Why making good money doesn't mean you've actually made it-The trap that keeps successful business owners working 60+ hour weeks-The profit, leverage, lifestyle order and why most people get it wrongIf that resonates, send me a DM on Instagram or Facebook and let's chat.Find out how to get 20 hours/week back - https://leveragedceo.com.au/getyourtimeback

For three years I ran PT Profit Leverage and Lifestyle Show. I thought I knew exactly who I was building for. Turns out, I was wrong and this episode is me admitting that out loud.In this episode I break down why I started the original show, what changed, the honest realisation that made me rebrand, and who The Leveraged CEO is actually for.If you're a business owner who's tired of being the bottleneck, this is your show now.Find out how to get 20 hours/week back - https://leveragedceo.com.au/getyourtimeback

Being fully booked used to feel like the goal until you got there and realised it just means you've hit a ceiling. In this episode, we talk about the trap that almost every successful PT falls into, why working harder is no longer the answer, and what the shift actually looks like to go from maxed out to running a business that grows without you being the bottleneck. If you're at capacity and you're not sure what the next move is, this episode will give you a clear picture of exactly what needs to change.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

You've put in the years, you've got the results, and people know your name so why is your income still inconsistent? In this episode, we break down why the most established PTs are still stuck relying on referrals and word of mouth, and what it actually looks like to build a system that turns your reputation into predictable, recurring revenue. If you're a PT who is great at what you do but tired of not knowing where your next client is coming from, this one is for you.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

In this episode, I break down exactly how one of my clients added $1,600 a week in recurring PT income in his very first week at a new commercial gym.I also share how another client added $1,300 a week ($50,000+ a year) using one simple lead generation strategy: calling new gym members.You'll hear the exact steps we took, from setting up direct debit and pricing, to running consultations and signing clients and why this is repeatable in almost any commercial gym.If you're a personal trainer in a commercial gym and you're not consistently booking 2–5 consultations a week, this episode is for you.What you'll learn:-The exact setup we used before week one (direct debit, value stack, pricing)-Why new gym members are your highest-converting leadsWant to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

In this episode, we get into why $10k/month is one of the most dangerous places to be in a fitness business - not because it's bad, but because it creates a false sense of stability that keeps coaches stuck for months, sometimes years. We talk about the patterns we see over and over again, what the businesses that break through to $20k, $30k and beyond actually do differently, and why paid traffic - managed the right way — is almost always the lever that changes everything.If $10k a month feels more like a ceiling than a launchpad right now, this episode is for you.In this episode:Why $10k/month creates a "comfortable trap" for fitness coachesThe founder bottleneck that quietly kills momentumWhat most coaches get wrong about paid ads at this stageThe shift in operations and mindset that unlocks the next levelWhy one well-managed ad campaign can change the entire trajectory of your businessWant to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

In this episode, we break down exactly why the bottleneck in most $10k+ fitness businesses isn't the ads themselves - it's the founder still running them. We talk about what it's costing you, what consistent professional ad management actually looks like, and how to know when it's time to make the shift.If you're running your own ads and your business is growing, this is the episode that might finally give you permission to let go.In this episode:-Why staying in Ads Manager past a certain point is holding you back-The real cost of DIY ad management at the $10k+ level-What professional, done-for-you ad management actually looks like-How to know when you're ready to hand it off and what happens when you doWant to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Are you wondering why you haven't cracked 10K per month yet? In this episode, the five key traits shared by every PT who has hit and surpassed that milestone are broken down one by one. From taking full accountability for your results and executing growth tasks every single week, to tracking your numbers, asking for help before you get stuck, and reverse engineering your income goals, these are the habits that separate those who get there from those who don't. If you're serious about building a PT business that consistently earns 10K per month or more, this episode is your honest self-assessment checklist.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

In this episode, discover how to grow your PT income without signing a single new client. Learn the simple strategy of upgrading your existing clients to extra weekly sessions and how to do it in a way that feels natural, gets them better results, and keeps them paying at the new rate. Two practical approaches are covered: a trial offer framed around value, and a low-pressure "market research" method that almost anyone can use. With the right timing and the right ask, adding up to $2,800 per month to your business could be closer than you think.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

If you picked your current prices based on what felt safe rather than what you are actually worth, this episode will change how you think about money in your PT business. Matt walks through the exact pricing structure he would use if he were starting over today — why hourly and session-based pricing caps your income, what a premium package actually looks like, and how to present your price on a consult without flinching or discounting. Take it, use it, and charge what you deserve.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Most personal trainers are fully booked, working hard, and still feel stuck. The reason is not effort — it is structure. In this episode, Matt breaks down the uncomfortable truth that most PTs have built themselves a job, not a business, and explains exactly what needs to change if you want income, freedom, and growth that does not depend entirely on your time. If you have ever taken a day off and felt guilty about the money you were not making, this one is for you.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Are you a personal trainer struggling to find new clients? Do you feel like you're constantly hustling for leads but getting nowhere? The truth is, leads are never the problem, it’s what you’re doing with them that’s holding you back.In Episode 111 of the PT Profit Leverage and Lifestyle Show, Matt reveals why the commercial gym you already work in is a goldmine for your business. You don't need to rely solely on social media or complex marketing funnels. Instead, Matt breaks down six proven, actionable strategies to generate at least 50 high-quality leads every single month directly from your gym's database.In this episode, you’ll discover:•The New Member Goldmine: Why every new sign-up should be booking a free health assessment with you.•The 30-Day & 90-Day Review Strategy: How to convert members who tried to "do it on their own" but haven't seen results.•Tapping into MIAs and Birthdays: Creative ways to reconnect with absent members and use birthdays as a natural icebreaker.•Giveaways and Seminars: How hosting targeted workshops (like fat loss or powerlifting) and running free PT giveaways can flood your pipeline with interested prospects.•The True Cost of Inaction: Why failing to convert these leads is costing you up to $70,000 a year in lost revenue.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

The fitness industry is about to change, fast.AI can already write training programs.Build nutrition plans.Analyze client data.And automate tasks that used to take coaches hours.So what happens to personal trainers?In this episode, I break down why 80% of PTs will get left behind… and what the smart coaches are doing right now to stay ahead.Because AI isn’t replacing great coaches.But it will replace average ones.You’ll learn:-Why AI will eliminate many traditional PT roles-The real reason clients still pay for coaching-How AI can help you save hours every week-Why behaviour change will become the most valuable coaching skill-The massive opportunity for coaches who adopt AI early-The trainers who win in the next 5 years won’t fight AI.-They’ll use it to become better coaches, better marketers, and better business owners.The question is simple:Will you adapt… or get left behind?Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Most trainers think sales happen on the call.They don’t.In this episode, I break down how a brand-new follower became a $15K client in under 36 hours and why the sale actually happened before we ever spoke.This wasn’t luck.It was a system.You’ll learn:-Why your content should pre-sell people before they DM you-How to use automation to instantly build trust and authority-The exact role DMs should play (hint: it’s not to close)-Why you should give away your best information for free-How organic + paid traffic work together long-termWant to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

What happens when you put real stakes on your goals?In this episode, Matt shares the powerful lesson he learned after making a bet with himself to hit 500,000 Instagram views in 8 weeks with the consequence of running a half marathon if he failed.Even though he didn’t hit the target, the bet forced him to take massive action, resulting in over 400,000 views, higher-quality inbound leads, fewer wasted sales calls, and a $12K client signing without being chased.Matt breaks down why most trainers stay stuck in their comfort zone, and how adding meaningful rewards and consequences can dramatically increase your focus, execution, and results.If you’ve plateaued in your business, this episode will show you how to create urgency, raise your standards, and accelerate your growth.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Most personal trainers think they need to chase leads to grow.But what if AI could do it better...and faster than you ever could?In this episode, Matt breaks down how he replaced cold calling with an AI agent and the results were shocking: less time spent on consults, faster lead response, and $70–80K in new client revenue in a single month.You’ll learn how AI nurtures leads, pre-qualifies prospects, and books calls automatically so you only speak to people who are ready to buy.If you want to scale your PT business without spending hours chasing leads, this episode will change how you approach sales forever.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Most PTs think they need more leads.They don’t, they need a better sales process.In this episode, Matt breaks down why chasing leads is keeping trainers stuck — and how 100 leads should easily turn into 20+ consults and 8–10 new clients when you follow the right system.You’ll learn how to:-Book more consults without ads-Stop wasting leads with long texts-Use simple calls + scripts to convert faster-Create weekly “growth tasks” that guarantee clientsIf you work in a commercial gym and feel stuck, this will change how you approach growth.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=tru

Most personal trainers think going online will fix their problems.It won’t.In this episode, I break down why online coaching actually amplifies chaos if your face-to-face business isn’t structured properly first.You’ll learn:-Why online coaching is harder than face-to-face (and why most PTs fail)-The non-negotiable systems you must have before going online-The biggest warning signs you’re chasing online for the wrong reasons-What to prioritise first: leads, conversion, pricing, or retention-Why a “messy” PT business collapses faster onlineIf you’re a face-to-face PT thinking about going online for the lifestyle, freedom, or scalability, this episode will save you months (or years) of frustration.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

Most personal trainers don’t have a “content problem.” They have a hook problem.In this episode of the PT Profit, Leverage & Lifestyle Show, Matt breaks down why your reels and carousels can be educational, accurate, and still flop because if people don’t stop in the first 2–3 seconds, the rest of your message doesn’t matter.You’ll learn the key mindset shift: hooks don’t sell your coaching—hooks sell the video. And when you earn attention, you earn the opportunity to start conversations, book consults, and grow your business.If your average watch time is stuck at 3–5 seconds, this episode will change how you create content from today.Want to work with Matt? Apply here - https://links.ptmastery.com.au/widget/form/zv59vrJQoeIsHI5OmuIN?notrack=true

If I were a face-to-face personal trainer in January and February 2026, I wouldn’t be trying to be busy, I’d be trying to be strategic.In this episode, I break down what I’d do differently as a face-to-face PT during the busiest months of the year, and why most trainers waste January and February by focusing on the wrong things. We talk about why lead generation and consults should be your only priority right now, how to book 10–15 consults per week using the leads you already have, and why visibility in the gym matters more than ever.If you’re a PT who wants to capitalise on New Year demand, stop hiding behind admin and programming, and actually grow your income in early 2026, this episode will show you exactly where to focus.Want to work with Matt? - https://bit.ly/workwithmattyt

If I were a face-to-face personal trainer in January 2026, this is exactly what I’d be doing to get fully booked fast.In this episode, I break down why January is the biggest opportunity of the year for PTs and the exact actions I’d focus on to generate leads, book consults, and sign 10–20 new clients. We cover gym visibility, simple lead generation strategies, how to book consistent consults, and why most trainers waste January despite demand being at an all-time high.If you’re a PT who wants to capitalise on the New Year rush and build real momentum for 2026, this episode is for you.Want to work with Matt? - https://bit.ly/workwithmattyt

In this episode, I reflect on 2025 and break down exactly how I more than tripled my income by making one key decision: going all-in on my business and building leverage instead of trading time for money. I share my real numbers, the shifts I made moving from face-to-face PT to a leveraged hybrid model, and the systems that gave me back my time.You’ll hear how mentorship, team building, paid ads, and a group coaching model changed everything plus the mistakes, pivots, and lessons learned along the way. If 2025 didn’t go how you wanted, this episode is proof that one year of focused decisions can completely change your business in 2026.Want to work with Matt - https://bit.ly/workwithmattyt

Most personal trainers wait until January to think about goals and that’s exactly why they stay stuck.In this episode, I break down the exact framework I’m using to plan 2026 right now, while most people are switching off for the year. I walk you through how I set goals across money, business, leverage, relationships, investments, and lifestyle, and why “SMART goals” alone won’t move the needle unless your environment, focus, and standards are aligned.If you want to go into 2026 proactive instead of reactive, this episode will force you to raise your standards and think long-term, before everyone else wakes up in January.Want to work with Matt - https://ptmastery.com.au/work-with-matt?utm_source=youtube&utm_medium=organic&utm_campaign=personal_brand

Most PTs think they need more followers to grow, but the truth is they need more depth — and nothing builds depth like long-form content. In this episode, I share the lessons learned from 100 straight weeks of podcasting and how it’s helped me grow my business, build trust at scale, and position myself as a leader in the PT space.You’ll learn why long-form content will be the biggest competitive advantage in 2026, how consistency compounds even when no one is watching, and the specific opportunities podcasting has created: referrals, partnerships, high-level conversations, and better clients who already trust you before you ever jump on a call.If you’re ready to become the authority in your niche and level up your content strategy for 2026, this episode is a must-listen.Want to work with Matt - https://ptmastery.com.au/work-with-matt?utm_source=youtube&utm_medium=organic&utm_campaign=personal_brand

Most PTs slow down in December, but the smartest trainers use it to fill their pipeline so January becomes their biggest month of the year. In this episode, I break down the exact strategy I used to generate 700 leads in 30 days across three gym locations all using a simple, high-engagement New Year giveaway that any trainer can replicate.You’ll learn the mindset shift that stops trainers from “going quiet” in December, how to combine gym-floor marketing with social media for explosive lead flow, and the step-by-step system for turning 100–700 leads into 10–15+ new clients in January. From structuring your hamper, to what to post, to exactly how to call and convert your runner-up prizes, I cover the whole process.If you want to dominate the holiday period and set yourself up for a massive start to 2026, this is the episode you need.Want to work with Matt - https://ptmastery.com.au/work-with-matt?utm_source=youtube&utm_medium=organic&utm_campaign=personal_brand

December isn’t a dead month — it’s the biggest opportunity PTs miss every year. In this episode, I break down the exact system I use (and teach my clients) to keep every client through the holidays and generate 100+ warm leads before New Year’s, all without spending a dollar on ads.You’ll learn the mindset shift that separates struggling trainers from the ones who dominate their market, how to stop clients ghosting after holidays, and the simple New Year, New Me giveaway funnel that fills your pipeline for a massive January. If you want to start 2026 ahead of everyone else, this is the episode you need.Want to work with Matt - https://ptmastery.com.au/work-with-matt?utm_source=youtube&utm_medium=organic&utm_campaign=personal_brand

In this episode, Matt breaks down the real reasons personal trainers lose clients every December and how to stop it from happening to you.You’ll discover:✅ The December mindset that kills client retention✅ How to keep clients engaged over the holidays✅ What to include in your “Time Hold” form to guarantee clients return✅ The December marketing moves that set you up for a massive JanuaryWhether you’re a face-to-face trainer or an online coach, this episode shows you exactly how to finish the year strong and start January with momentum, not from scratch.Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

In this episode, Matt dives into one of the biggest leverage moves every coach and PT should make, hiring a Virtual Assistant (VA).You’ll learn:✅ The exact point in your business when you should hire a VA✅ The tasks to delegate or automate to free up your time✅ How to get back 5–10 hours a week for growth activities✅ Where to find reliable VAs and how much they really cost.Matt also shares real examples from his own business, how his VAs handle admin, lead gen, and content editing so he can focus on sales, marketing, and client results.If you’re stuck doing all the low-level work yourself, this episode will show you how to get your time back and scale faster.Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

In this episode, Matt reveals the exact 5-step formula he and his clients use to consistently sign new clients straight from the DMs — without being pushy or spammy.You’ll discover:✅ The psychology behind why DMs work better than ever in 2025✅ The Connect–Qualify–Agitate–Bridge–Invite framework that converts✅ How to sound natural (not robotic) and handle objections smoothly✅ Real message examples you can copy, paste, and start using todayWant help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

In this episode, Matt breaks down how to use a simple but powerful tool — the Offer Document — to convert leads into clients without ever jumping on a call.You’ll learn:✅ The psychology behind why the offer document works✅ The 8 key sections that make it convert (from your ideal client to your call to action)✅ How to use it as a nurture tool to warm up prospects before consults✅ The biggest mistakes PTs make when trying to sell via DMs or documentsWant help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Most trainers are doing “organic marketing” wrong — wasting hours posting, hoping, and praying clients come to them.In this episode, I break down the exact strategy that’s helped me and my clients consistently sign new clients every week for the past two years — without paid ads or cold DM spam.Whether you’re a face-to-face PT or an online coach, this method works in 2025 and beyond.✅ Here’s what you’ll learn:-How to stand out in a saturated market by getting laser-focused on your niche.-Why your profile setup is either attracting or repelling potential clients (and how to fix it).-The one simple strategy that generates daily leads without running ads.-Why “waiting for clients to come to you” will kill your business in 2025.A simple numbers breakdown showing how just 50 messages a week can bring in 2 new clients.Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

In this episode, Matt reveals how he created a full AI clone of himself — one that can text, talk, and coach clients 24/7 using his voice, knowledge, and systems.You’ll learn how this technology works, how PTs can use it to automate coaching, check-ins, and lead generation, and why those who ignore AI will get left behind in the next 12 months.Matt breaks down exactly how he trained his clone using over a million words of data from his podcasts, YouTube videos, and PT Mastery resources — and how you can build one for your own business in just a few hours.⚙️ Tools mentioned: Delphi.ai💬 “AI won’t replace coaches… but coaches who use AI will replace those who don’t.”Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Key Insights[01:55] 💼 Real Income Growth Requires Strategy and Execution: The client’s jump from $5,500 to $7,500 monthly income was not accidental but the result of intentional changes. [03:59] 🧠 Mindset is the Biggest Barrier to Growth: The client’s inconsistency and reliance on shortcuts like automation hindered growth. [05:35] 🤝 Personalized Communication Outperforms Automation: The episode highlights that automations can feel robotic and fail to convert leads effectively. [06:00] 🌐 Value Comes From Authenticity, Not Just Information: With so much free content online, clients choose trainers who demonstrate empathy, experience, and consistency. T[07:02] 📊 Consistent Weekly Growth Tasks Drive Sustainable Business Expansion: One of Matt’s clients grew from $600 to nearly $4,000 per week by committing to weekly lead calls, marketing, and consultations. [08:10] 🎯 Hustle Over Complexity for Early-Stage Growth: To reach the first $10K/month, trainers don’t need elaborate systems or vast social media followings, especially in face-to-face settings. [09:26] 🛠️ Back to Basics Marketing Is Highly Effective: Using foundational strategies such as in-gym lead generation, member reviews, and giveaways fills the sales pipeline efficiently.Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

If your content is only getting likes but not clients, this episode is for you.I break down the biggest takeaways from a training inside our PT Mastery community with Becca, a fitness creator from Nashville with 400K+ followers who knows how to turn posts into profit.You’ll discover:✅ The 3 content pillars (Educational, Inspirational, Promotional) every PT needs✅ Why showing your hands in the first 3 seconds keeps people watching✅ How to use angles, numbers, and hooks to boost engagement✅ The secret to polarizing opinions that attract your ideal tribe✅ Why every single post needs a next step (and what to say)Stop posting for likes. Start creating content that actually sells.👉 If you get value from this episode, send me a DM and let me know your biggest takeaway. And if you’re ready to scale your PT business online, reach out — let’s make it happen.Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights :[00:02 → 01:47] Introduction and Personal Update[01:47 → 03:46] Importance of Authority in Consultations & Common Mistakes[03:46 → 07:28] Framework for Setting Up Authority During Booking & Start of Consult[07:28 → 09:18] The Emotional Mindset & Sales PsychologyWant help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights[00:02] 💬 Matt introduces the problem of PTs stuck earning $5k-$10k/month and teases the solution.[02:13] 🔄 Most PTs trade time for money and don’t charge for online coaching components.[03:42] 💸 Matt calculates lost revenue from not charging for online services—potentially thousands per week.[05:54] 💡 “They’re paying for the result, not your time.” - the core mindset shift for PT pricing.[06:33] 📈 Example breakdown: adding $20/week online fee can increase monthly income by $800+ without extra work.[09:20] 🔧 The hybrid model fixes the broken PT business model and offers scalability and flexibility.[10:26] 🌴 The hybrid approach allows PTs to take holidays without losing income by transitioning clients to online coaching.Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method