Ep 21: Why Community Comes Before Product: The Zorali Story with Cam Greenwood

Cam Greenwood is the co-founder of Zorali - one of Australia's fastest growing DTC start-ups.They're on a mission to get as many humans outside into the wonderful outdoors.A lengthy legal battle meant Cam had to close the doors of his first brand, Monsta Surf - it was soul destroying.Everything happens for a reason though, and after finding Elise, his perfect partner and wife, together they transitioned the surfing community into a bigger project.Starting fresh with this new mission, to get people back in nature - the rest was history.Topics we covered:The process of a lengthy legal battleCommunity challenges in the outdoorsWhy corporates don't care about entrepreneursBuilding products around communities and tribesWhat it really means to have your dreams crushedUsing his honeymoon to design their company logoWhat Cam would have done differently with Monsta SurfHow to transition an existing community from one brand to the nextZORALI:https://www.zorali.com/https://www.linkedin.com/in/camgreenwood/Nigel:www.linkedin.com/in/nigelthomas-ai/Triple Whale Discount: Alpha