EP 210 - Building Authentic Client Relationships

Join Fab and co-host Emma York, along with special guest Ben McKinney, as they discuss client expectations, social media myths, and the art of storytelling. Tune in for insights on why follower count isn't everything and what truly matters in social media marketing. Expect valuable tips, engaging conversations, and a few surprises along the way.ABOUT YOUR CO-HOSTEmma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on social ⤵︎TikTok: @freshapproachdigitalInstagram: @FreshApproachdigitalABOUT THE GUEST Ben's a senior copywriter and co-creator of Copy Or Die, a copywriting agency that creates words and ideas for brands that wanna live forever. Ben first got into marketing while promoting his window cleaning business, which he started at 21 and still runs today. When he’s not working on words or windows, you might hear Ben on Barfield and McKinney, a series of audio events for freelancers he co-hosts with his pal Mel Barfield.EPISODE RESOURCES ✍️Valuable content marketing, Sonja Jefferson and Sharon Tanton: buy hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...