Ep 210 Don’t Bother with AI Slop

Send us Fan MailYou might be familiar with the term ‘AI slop’. But a new study from SEO firm Graphite found that just over half (52%) of new online articles are now generated by AI, based on the analysis of 65,000 URLs published between January 2020 and May 2025. Let’s define ‘AI slop’. It refers to low-effort, poor-quality, mass-produced digital content created using Gen AI. It's generally perceived as lacking deeper meaning, originality, or accuracy, and is often generated quicklyThis, as you will appreciate, spiked after ChatGPT launched in November 2022, but since May 2024, growth has plateaued and human and AI-generated content now consistently run neck-and-neck in monthly output.Want to go deeper on AI? 📖 Buy AI Playbook📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.