EP 211 - Why You Should Stop Sleeping on TikTok

Our co-host Becca and our sensational guest Penny Walker break down how to lasso viewer attention with a hook that'll reel 'em in faster than you can say "ciao bella!" Join us as we explore the balance between following trends and focusing on long-term, core content that resonates with your audience. We also discuss the strategic approach to TikTok, emphasising continuous learning and progress.ABOUT YOUR CO-HOSTBecca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocialTikTok: @beccasocialABOUT THE GUESTPenny @BarBrusa_Social specialises in teaching fun-loving, lifestyle brands to create great content for TikTok to make more money.Her goal is to give you the skills, confidence and mindset to produce effective short-form video fast, without eating into your busy day.With more than six years of experience working in content, design and social media, she can help you to raise brand awareness, connect with new audiences and boost your monthly revenue. And - best of all - you’ll have a blast doing it.TikTok for Penny Walker: Watch herePenny’s Newsletter: Subscribe hereEPISODE RESOURCES ✍️Fake Podcast on Instagram: Watch hereLauren Spearman on TikTok: Watch hereDuolingo UK on TikTok: Watch hereSimmer Eats on TikTok: Watch hereStreet Interview TikTok Is Out Of Control: Watch hereDIJ Microphone: Shop hereWireless Microphones for iPhone iPad: Shop hereBritish Red Cross on TikTok: Support the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...