EP 214 - How to Find a Brand Voice That Stands Out

Many Christmas ads come and go, but what makes some truly memorable while others are quickly forgotten? This episode features Fab alongside Emma York and Nick Parker exploring the fundamentals of tone of voice, examining real examples that demonstrate effective brand communication. Nick shares practical strategies for developing your unique voice, offering clear guidance for maintaining authenticity even during busy holiday periods.ABOUT OUR CO-HOSTEmma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on socialTikTok: @freshapproachdigitalInstagram: @FreshApproachdigitalABOUT OUR GUEST ♥️Nick Parker is mostly a writer. He runs the language studio That Explains Things, where he helps his clients 'find their voice, tell their stories, and explain their things'. He also writes Tone Knob ('the world's biggest newsletter about tone of voice', apparently) and created Voicebox, the 'simple yet sophisticated' method for creating distinctive brand voices.EPISODE RESOURCES  ✍️Nick’s short course ('11 Primary Voices'): access hereJob Board: Find opportunities hereCopywriting Course: Learn more hereInner Beauty Example: Check their website pageJohn Thornton on LinkedIn: Connect hereQwerkywriter Typewriter: Check it out hereSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...