Ep. 215 – From “Media Company” Thinking to AI Disruption: Marketing That Actually Works

What if you stopped thinking like a lawyer… and started thinking like a media company?In this episode, Ben sits down with Gresh Harkless — entrepreneur, podcaster, and founder of Blue 16 Media — to break down what actually works in marketing today (and what’s just noise).They dig into: Why most people fail at podcasting (and how to not be one of them)  The shift from SEO to AI-driven search — and what it really means  The “three questions” every business owner should be able to answer (most can’t)  Why chasing every new marketing tool is a losing game  And the mindset shift from marketing tactics → building your own media platformIf you feel like digital marketing is moving too fast… or you’re wondering where to focus next…This conversation will help you cut through the chaos.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.