EP 217 - AMA: What We Are Doing Differently in 2025

Not long to go - join Alt Marketing School's Business of Marketing summit, our yearly open day: Click hereIn this AMA-style episode, Fab and Emma discuss their plans for 2025, including personal changes, podcast format adjustments, and the evolving landscape of social media. They dive into  rolling with the punches when it comes to strategy, figuring out what actually counts as success (hint: it's not just about the numbers!), and why showing your existing audience some love is way more important than just chasing new followers. Oh, and they get into all the buzz around TikTok's future and how marketers need to stay on their toes for whatever comes next.ABOUT OUR CO-HOSTEmma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on socialTikTok: @freshapproachdigitalInstagram: @FreshApproachdigitalEPISODE RESOURCES  ✍️Open day: Click hereTop marketers: Read moreBrock Johnson: View profileTikTok's sister app, Lemon8, is now one of the most popular on Apple's App Store: Read moreSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...