Ep. 22 Cecilia Hjertzell, Chief Sustainability and Marketing Officer of T.Loop | Data Center Go-to-Market Podcast

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)In episode 22 of the Data Center Go-to-Market Podcast, featuring Cecilia Hjertzell, Chief Sustainability and Marketing Officer at T.Loop, you’ll gain valuable insights into leading sustainability and marketing initiatives in the data center industry. Learn career advice for professionals starting out, the importance of measuring carbon footprint and distributed infrastructure, and how marketing needs to evolve with tools like AI. Also, discover strategies for customer experience, storytelling, sustainability transparency, and more. This episode provides actionable takeaways if you're interested in digital infrastructure, sustainability, marketing, or data centers. #datacentergtm #dcsmi #datacenters #sustainability #datacentermarketing #careeradvice #AI #T.Loop0:00 Coming up In this episode of the Data Center Go-to-Market Podcast0:49 Introducing Cecilia Hjertzell, Chief Sustainability and Marketing Officer at T.Loop1:31 Cecilia Hjertzell's career journey to sustainability and digital infrastructure5:01 Superpowers for data center-related startups7:37 Career advice for entering the data center industry in a client-facing role12:56 Data center transparency and EU sustainability directives16:11 Data center energy efficiency: What a difference a decade makes17:36 Advice for mid-career data center and digital infrastructure professionals20:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)20:54 Learning about the Corporate Sustainability Reporting Directive (CSRD)22:37 Biggest digital infrastructure mistakes: hyperscale vs. distributed data centers27:14 The future of data center marketing33:15 AI tools, apps, assistants, and agents for data center marketers36:32 How AI changes the daily routines of data center marketers38:13 Resources for sustainability, data centers, and sales/marketing tech stack40:44 Customer experience (CX): data center providers can learn from SaaS42:31 Reaching your audience in/around the data center marketplace45:11 Cecilia Hjertzell (Connect with on LinkedIn) and T.Loop (Follow on LinkedIn and Website)46:20 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)