Ep 22. Charlie Grinnell, Founder, Right Metric (ex Red Bell, Aritzia, Arc'teryx) | Red Bull's Social Media Playbook

Charlie Grinnell was one of the creative brains behind the viral Red Bull Raw 100 video series. In this episode he talks about the birth of Raw 100 and why it worked. He also goes deep into how to build a social calendar and budget that give you flexibility to jump on cultural moments, his process for inventing a viral content category, strategies for how to allocate your social ad spend, and his theory of how to work with the social algorithms right now.LINKSCharlie on Linkedin Rightmetric Aritzia ArcteryxInvoke Media Redbull Raw 100 Brandon Seminuk & Rupert Walker's Raw 100 Everybody Lies by Seth Stephens-Davidowitz