EPISODE · May 21, 2025 · 24 MIN
Ep. 22 Elevating Beauty Standards with Alishia Gallagher of MOB Beauty
from The Pennock Knockdown · host Pennock Agency
Welcome back to the Pennock Knockdown, where we dive deep into the strategies and real-world experiences shaping the future of digital marketing and brand building. In today’s episode Nikki sits down with Alisha Gallagher, co-founder and Chief Brand Officer at Mob Beauty. Together, they explore what it truly means to “do makeup better” by championing clean, vegan, and sustainable products—while keeping pro-level performance front and center.00:00 Entrepreneurial Journey in Conscious Beauty03:30 Makeup Brand Launch Amid Pandemic06:45 Eco-Friendly Makeup Innovations at Mob12:51 Participatory Transparency with Community Collaboration13:58 Interactive Beauty Experience19:03 In-House Social Media Essential21:48 Trust Your Instincts Completely24:24 Engage with @themobbeauty OnlineVisit Pennock website: https://www.pennock.co/
What this episode covers
Welcome back to the Pennock Knockdown, where we dive deep into the strategies and real-world experiences shaping the future of digital marketing and brand building. In today’s episode Nikki sits down with Alisha Gallagher, co-founder and Chief Brand Officer at Mob Beauty. Together, they explore what it truly means to “do makeup better” by championing clean, vegan, and sustainable products—while keeping pro-level performance front and center.00:00 Entrepreneurial Journey in Conscious Beauty03:30 Makeup Brand Launch Amid Pandemic06:45 Eco-Friendly Makeup Innovations at Mob12:51 Participatory Transparency with Community Collaboration13:58 Interactive Beauty Experience19:03 In-House Social Media Essential21:48 Trust Your Instincts Completely24:24 Engage with @themobbeauty OnlineVisit Pennock website: https://www.pennock.co/
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Ep. 22 Elevating Beauty Standards with Alishia Gallagher of MOB Beauty
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