Ep 22 | How Virtual and Hybrid Events Are Changing the Industry with Mark Kilens

Let’s face it: events are evolving and taking on the virtual and hybrid route. But as more businesses incorporate these strategies into their marketing mix, you’re probably scratching your head wondering… “Where do I even begin?”That’s why we’ve brought on Mark Kilens to give event marketers some ammunition to think better and differently!Mark has gone far in the marketing industry, having built HubSpot Academy from the ground up to working as VP of Content and Community at Drift. Now he’s the first-ever CMO of Airmeet, a leading virtual and hybrid event platformHe shared his expertise and talked about:- Current struggles in the in-event space- Why a diversified event portfolio is essential- How to build a connection and relationship nowadays (versus 3 years ago)- Maximizing reach or relevancyDon't miss the chance to join the dialogue on how virtual and hybrid events play a big role.Whether you just need to understand the basics or would like in-depth knowledge, connect with us in this episode!Connect with Mark: On his LinkedIn: https://www.linkedin.com/in/markkilens/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   On my Company: https://rockwayexhibits.com/  🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined