Ep 22: Is Employer Branding Marketing or HR?

This episode is sponsored by Mobrium. Easily improve employer ratings on sites like Glassdoor, Indeed, Comparably and InHerSight. 👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode22 - - - - - EPISODE DESCRIPTION: Matt Palmer, a seasoned marketer now embedded in HR at Heartland, 5,000 team fintech company, explains what Employer Branding is, who owns the function and how to create a profit-positive program. - - - - - TODAY'S GUEST: Matt Palmer is the Senior Director of Employee Experience and Employer Branding at Heartland- where he leads key people strategies post hire. This includes everything from onboarding, culture development, leadership training, employee engagement and more. Follow Matt on LinkedIn: https://www.linkedin.com/in/matt-palmer-a69a4b3/ - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance/ 🔔Crista Vance: ⁠https://www.linkedin.com/in/crista-vance/