Ep 221: Generation Z and the mail

The USPS Office of Inspector General has published research into Generation Z and the mail. Dr Joanna Wu Gerhardt researcher at USPS OIG and one of the co-authors of the report "Generation Z and the mail", joins me to discuss some of the key findings from the report: Defining Generation Z Do Gen Z digital natives know anything about the postal service? Kinds of mail Gen Z receives and sends Communications preferences across digital and physical media Parents, Generation Z, and visiting the post office Strategies for engaging with Gen Z Advertising mail and marketing mail Promoting parcel / package delivery to Gen Z - including augmented reality Technology and valuing relationships