EP 224 - Crafting Email Campaigns That Get Opened episode artwork

EPISODE · Mar 3, 2025 · 52 MIN

EP 224 - Crafting Email Campaigns That Get Opened

from Alt Marketing School · host Fab Giovanetti

From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is shaking up the copywriting world.ABOUT OUR CO-HOSTAlex Thompson is an email marketing copywriter and strategist, who has recently launched his new email marketing agency. He left a 4-year career in teaching at the start of the pandemic to start his own business, ACT Copywriting. Since then, he’s worked with clients such as Maya Jama, Alice Liveing, Lauren Jumps, and Lea Turner.EPISODE RESOURCES  ✍️Purpose-driven copywriting course: find out moreEmail marketing foundation course: find out moreListen to EP 220: "Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken" - listen hereA Self-Help Guide for Copywriters by Dan Nelken: Check it outSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is shaking up the copywriting world.ABOUT OUR CO-HOSTAlex Thompson is an email marketing copywriter and strategist, who has recently launched his new email marketing agency. He left a 4-year career in teaching at the start of the pandemic to start his own business, ACT Copywriting. Since then, he’s worked with clients such as Maya Jama, Alice Liveing, Lauren Jumps, and Lea Turner.EPISODE RESOURCES  ✍️Purpose-driven copywriting course: find out moreEmail marketing foundation course: find out moreListen to EP 220: "Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken" - listen hereA Self-Help Guide for Copywriters by Dan Nelken: Check it outSupport the showCONNECT WITH AMS 🤝Our course libraryOur certificationTemplates and toolsOUR SPONSORS 🪩Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25. This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View. View all sponsors and offersOUR FAVE RESOURCES 👇Podcast episodesTake our quizFree marketing classNewsletterSUPPORT 🫶Leave a review on Apple PodcastsLeave a rating on Spotify Buy us a coffee...

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EP 224 - Crafting Email Campaigns That Get Opened

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This episode is 52 minutes long.

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This episode was published on March 3, 2025.

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From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business,...

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