Ep. 226 – Renegade Lawyer Marketing (Audio Book) – Chapter 24: Hire a Marketing Assistant Before You Think You're Ready

Most lawyers wait too long to hire marketing help.That mistake costs them time, growth, and ultimately money.In Chapter 24 of Renegade Lawyer Marketing, Ben Glass explains why your first marketing hire shouldn't be viewed as an expense—but as one of the highest-return investments you'll ever make.In this episode, you'll learn: Why you should hire a marketing assistant sooner than you think  How to recruit for attitude before technical skills  The interview questions that reveal far more than a résumé ever will  Why every step of your hiring process is also marketing  How to avoid "warm body hiring"  Why hiring slow—and firing fast—protects your firm's culture  Why giving a brand-new hire the title "Marketing Director" is often a mistake Whether you're a solo attorney making your first hire or building an in-house marketing department, this chapter offers a practical framework for finding people who will help grow your practice instead of simply filling a seat.Renegade Pro Tip: Your marketing assistant isn't there to make your life easier. They're there to keep you busy by making sure the right clients keep finding your firm.If you missed the previous chapters in the Renegade Lawyer Marketing audiobook series, be sure to catch up. New chapters are released regularly on the Renegade Lawyer Podcast.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.