Ep 23: Beyond the Data -- The Power of Live Customer Observation

Getting out of the office and into the field is a crucial, yet often overlooked, strategy for gaining genuine Customer Insight. In today's episode, Scott and Caitlin dive into the power of Live Observation and why it's essential for leaders at all levels. From Procter & Gamble's game-changing discovery with Tide, to Chick-fil-A's executives modeling humble leadership through simple actions, you'll hear how hands-on engagement can reveal customer needs that data alone might miss! ---------- Sign up for our newsletter: https://swozconsulting.com/about/the-newsletter/ Find more info on how we are building legendary brands at: www.SwozConsulting.com Hosted on Ausha. See ausha.co/privacy-policy for more information.