Ep 23 | Biggest Mistakes to Avoid in Graphic Design for Tradeshows (And How to Do It Greatly)with Yanique DaCosta

When planning for your tradeshow booth, brand activation, or any other environment… the main goal is to always create an immersive atmosphere. Graphics are a pivotal aspect of the success of this execution, but they are frequently an element that many event marketers don't get right. Matt Kleinrock, CEO of Rockway Exhibits and Events, noticed this recurrent issue while walking the show floor. To address this common problem, he has invited an individual with more than 12 years of design experience who helps Corporate Event Planners, Tradeshow Managers and Event Organizers get consistent, reliable outsourced graphic design services. Yanique DaCosta is the Founder and Owner of YKMD Visual Communication, and a recognized leader in the graphic arts community. We've got the pleasure of having her on “Event Marketing: Redefined” today to discuss her thoughts on the following: - The need for making sure graphics all tie in together - 3 things impactful copy should do - Philosophy of good design - What to remember when designing for physical spaces - What to look for when hiring an event graphic designer At the end of the day, great design should encourage your target audience to take a very specific action. So if you’re curious about how your business or brand can create an environment that fosters the behavior that you’re looking for… this episode is packed with all the “designspiration” you need! Connect with Yanique: On her LinkedIn: https://www.linkedin.com/in/ydacosta/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined