Ep. 23: How To Get Higher Quality Leads Using Lead Forms
from The Great Marketing Podcast Hosted by Great Marketing AI
Most Facebook lead forms are secretly killing your sales, not growing them. In this video, I show you how we tripled lead quality for our clients by going against what almost every marketer does with Facebook and Instagram lead ads.If you are tired of cheap, low intent leads that never pick up the phone, you are going to see exactly how to use Meta’s instant forms the right way: higher intent settings, smart friction, conditional logic, BANT questions, and conversion leads instead of basic lead optimization.You will learn:How to fix “more leads, no sales” using Facebook lead adsHow to send better signals back to Meta so the algorithm finds buyers, not freebie huntersHow to use BANT and open ended questions to filter out bad leads before your sales team ever calls themHow to optimize for conversion leads to lower your cost per sale over timeIf you are serious about better lead quality and not just lower CPL, this video is for you.
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