The Great Marketing Podcast
by Great Marketing AI
The Great Marketing Podcast is where cutting-edge marketing meets real-world execution. Hosted by Rafael & Natalie Hernandez, founders of Great Marketing AI, we break down the latest trends, strategies, and insights to help you scale your business with smart, effective marketing. From AI-driven ad strategies to building a cult-like brand, we cut through the fluff and deliver what actually works. Whether you’re a founder, marketer, or creator, tune in to “Be Better Than Good” and take your marketing to the next level!
Episodes
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Ep 52. Build a Lead Gen Funnel With AI in Minutes, No Code
Building a lead gen funnel is easy now, but quality leads aren't. Every tool has AI, so getting a page is no longer the hard part. The hard part is a page that asks the right qualifying questions and filters out the people who don't fit your offer. In this video, I connect the Lead Distro AI MCP…
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Ep. 51: How to Set Up Facebook Ads for Lead Gen (Step by Step)
Facebook ads for lead gen fail when the setup is wrong. Most people spend all their time on the picture and the headline. But if the campaign structure is wrong from the start, you lose money on every lead. In this episode, I walk through the whole setup in 10 steps. You pick the Leads objective,...
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Ep. 50: The One Empty Box in Every Meta Ad Set That Is Quietly Burning Your Budget
There is one empty box sitting inside every single Meta ad set and almost nobody fills it in. It is not a setting most marketers think about, but every day you leave it blank, Meta keeps showing your ads to people who have already converted, your frequency goes up, your costs go up, and your cost...
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Ep. 49: What I Saw at LeadsCon 2026: The 6 PPL Niches With the Most Buyer Demand
I made a PPL niche tier list earlier this year ranking over 40 lead gen verticals. Then I flew out to LeadsCon 2026 in Las Vegas, walked the entire convention floor, visited every booth, and had real conversations with buyers, suppliers, and operators who have been in this space for over a…
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Ep. 48: New Lead Distro AI Update: Return Policy Settings Now Live in the Buyer Portal
Managing lead returns manually is one of those things that sounds simple until you are dealing with multiple buyers, different agreements, and no clear system to enforce your own policies. Buyers forget what qualifies for a return, they submit requests outside your window, and you end up handling...
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Ep. 47: Real PPL Sales Call Breakdown: The Good, The Bad, and The Takeaways
One of the members in our pay-per-lead community shared a real sales call recording with me and asked for feedback. He is a new MVA agency owner who put together a solid call but made a few key mistakes that likely cost him the close.In this episode, I break down the full call from beginning to...
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Ep. 46: The Biggest Mistake New Lead Brokers Make and How to Avoid It From Day One
You close your first deal, you have a supplier, you have a buyer, everything is lined up. Then you realize you have no real system to manage any of it. So you do what most new brokers do. You throw together a Google Sheet and a Zapier automation and tell yourself you will figure it out later.That...
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Ep. 45: The Complete Facebook CAPI and GoHighLevel Setup Most Marketers Get Wrong
Most Meta advertisers are only tracking browser-side pixel events. That means iOS privacy changes, ad blockers, and browser restrictions are wiping out a huge chunk of your conversion data before it even reaches Meta. The result is an algorithm that is optimizing for the wrong people and a pixel...
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Ep. 44: 3 Ways to Make Money from Leads Your PPL Agency Is Throwing Away
You paid for the traffic. The lead filled out your form. But they did not qualify, so they went nowhere and that ad spend just disappeared. Most pay-per-lead agencies treat disqualified leads as a total loss. But there are three ways to recover real money from those leads and most agency owners...
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Ep. 43: The Meta and Lead Distro AI Setup That Most PPL Advertisers Get Wrong
If you are running Meta ads for your pay-per-lead agency and you are only looking at cost per lead inside Meta Ads Manager, you are missing the most important part of the picture. You need to know which campaigns are generating leads that actually get accepted by your buyers and which ones are...
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Ep. 42: Why Your Meta Leads Are Low Quality and the 6-Step System That Fixes It
Most pay-per-lead agencies are unknowingly training Meta to send them worse and worse leads over time. The reason is simple. Meta only knows what you tell it. If you are only sending it basic form fill data and not feeding back which leads actually converted, the algorithm optimizes for people…
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Ep. 41: The 5 Contract Clauses Keeping PPL Agencies Alive Past 18 Months
73% of pay-per-lead agencies shut down within 18 months. Most people assume it is because they cannot generate leads. The real reason is almost always a contract problem.In this episode, I break down the five specific clauses that the agencies making seven figures all have in common and that most...
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Ep. 40: Ping Post Explained: How to Double or Triple Your Lead Prices
Most pay-per-lead agencies are working with a single buyer per lead, which means they have a fixed price ceiling and no competition driving that price up. There is a completely different model that changes all of that and 90% of agencies have never even heard of it.In this episode, I break down...
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Ep. 39: The 3 Lead Gen Business Models and Which One Is Right for You
Most people getting into lead generation think there is only one way to do it. But there are actually three completely different business models and the one you choose will determine how much time you put in, how much risk you take on, and how much money you can actually make.In this episode, I...
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Ep. 38: How Duplicate Leads Are Silently Killing Your PPL Agency Profits
A new PPL agency owner messaged me after spending $2,000 on 10 leads and getting four of them returned as duplicates. That brought his real cost per accepted lead to $333 and wiped out a huge chunk of his profit before he even got started.In this episode, I break down exactly why duplicate leads...
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Ep. 37: New Lead Distro AI Features That Save PPL Agency Owners Hours Every Week
One of the biggest things that slows down PPL agency owners is not the marketing, it is the admin work. Chasing payments, manually sending reports, keeping buyers updated on their lead counts. It adds up fast and pulls your focus away from actually growing your agency.In this episode, I walk...
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Ep. 36: The Best Lead Gen Niches in 2026 Ranked From Best to Worst
Most people getting into lead gen pick a niche based on what sounds cool or what some guru told them online. But not all verticals are the same. Some will let you scale to 100k a month with relative ease and others will give you nothing but headaches.In this episode, I rank 40 lead gen verticals...
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Ep. 35: The AI Ad Creative Engine We Built to Scale Ads Faster
I built something internally that I wasn't planning on sharing, but after showing it to a marketing friend and watching his jaw drop, I figured it was worth pulling back the curtain:In this episode, I walk through Signalflow AI, our internal ad creative engine built specifically for performance...
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Ep. 34: The Lead Distribution Platform Built Specifically for PPL Agencies
If you run a pay-per-lead agency and you have no clear picture of your profitability or which campaigns are actually converting, this episode is going to show you exactly what you're missing.I walk through the full Lead Distro AI platform from the financial performance dashboard to the AI media...
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Ep. 33: Retainer vs Pay-Per-Lead: The Agency Model That Actually Scales
I ran a retainer agency for years before I realized what was keeping me stuck. Land a client, pour everything into keeping them happy, lose them, start all over. It's a treadmill — and most agency owners don't even realize they're on it.In this episode, I break down exactly why retainer agencies...
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Ep. 32: I Used Claude Code to Build My Agency's Second Brain
From AI-generated pitch decks and YouTube scripts to voice-activated Notion task creation and auto-written SOPs — I'm breaking down exactly how I use Claude Code to automate and supercharge my entire agency. Plus, how it's helping me build and improve Lead Distro AI faster than ever.
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Ep. 31: The 3 Pillars of a Profitable PPL Agency
Running a pay-per-lead agency isn't just buy ads, sell leads, collect checks. In this episode, Rafael Hernandez breaks down why two agencies can sell the same lead at the same price and have completely different profit margins — and the three pillars that make the difference.He covers media…
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Ep. 30: 6 Tools to Build a Profitable Pay Per Lead Business
Most people think running Facebook ads is the hard part of building a profitable pay per lead business. BUT the real challenge is what happens after the click. If you are generating garbage traffic, your buyers will complain and they will never buy from you again.In this episode, I break down the...
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Ep. 29: Why I Built My Own Lead Distribution Software (Flozee)
If you run a Pay Per Lead (PPL) agency, your business likely runs on a "duct-taped" stack of Zapier, GoHighLevel, and Google Sheets. It is expensive, fragile, and worst of all, it hides your true profit margins.In this episode, I break down exactly why I used my background as a Microsoft software...
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Ep. 28: Stop Selling Retainers: The New Way To Scale An Agency
The traditional marketing agency model is completely dead, and the top 1 percent of marketers are quietly building 8 figure empires using a completely different system. In this episode of The Great Marketing Podcast, I sit down with Max to expose why selling monthly retainers is a trap that keeps...
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Ep. 27: Lawyers: Steal Your Competitors’ Best Ads
If you are a lawyer or agency owner, marketing is a high-stakes poker game. But what if you could see everyone else’s cards? In this episode, Rafael Hernandez reveals the exact "backdoor" access to every single ad your competitors are running right now. Stop guessing with your budget and start...
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Ep. 26: The Ultimate Law Firm Funnel: Lead Forms vs Landing Pages
74% of law firm leads are actually junk because they never answer the phone. The reason? Fake numbers. But there is a new Facebook ad setting that stops fake leads from ever reaching your CRM. In this video, I settle the debate between Facebook Lead Forms and Landing Pages for law firms.I explain...
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Ep. 25: Google vs. Meta: How I Solved the $300 Click Crisis
In this episode, I break down the exact framework I use at Great Marketing AI to help law firms dominate their market without burning cash on expensive Google clicks. A single click for a personal injury lawyer can cost over $300 on Google, but chasing cheap leads on Meta often results in a...
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Ep. 24: How to Increase Conversion Rates by 270% (The Social Proof Masterclass)
Did you know that adding just five specific sentences to your sales page can increase conversion rates by 270%? It sounds like magic, but it is actually just basic human psychology.In this episode, I break down the core principles from Robert Cialdini’s book "Influence" and how to apply them...
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Ep. 23: How To Get Higher Quality Leads Using Lead Forms
Most Facebook lead forms are secretly killing your sales, not growing them. In this video, I show you how we tripled lead quality for our clients by going against what almost every marketer does with Facebook and Instagram lead ads.If you are tired of cheap, low intent leads that never pick up…
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Ep. 22: How I Built a Custom GPT That Writes Meta Ads Better Than Most Copywriters
In this video, I’ll show you how I built an AI-powered GPT that can generate Meta-compliant ad copy in under 30 seconds, transforming your ad strategy and boosting conversions. 70% of Meta ads fail before they even get a click, not because of your offer, but because your ad copy doesn't connect...
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Ep. 21: How to 3X Your Lead Quality in 17 Minutes (GHL + CAPI)
Stop wasting budget on low-quality leads. Did you know that switching your Facebook Ads optimization from "Volume" to "Conversion Leads" can increase your sales and lead quality by up to 44%? 🚀If you are an agency owner or business running Facebook Lead Forms, this is the most technical…
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Ep. 20: I Analyzed Hormozi’s $100M Strategy So You Don’t Have To
Alex Hormozi just announced his companies hit $250 million in revenue, but the money isn't the interesting part. It’s the specific, tactical shifts he’s making for 2026 that every agency owner needs to hear. Most people missed the "Scale Zero" framework he dropped in his latest update, but it...
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Ep. 19: $4 Leads & The "Screenshot Strategy" for 24% Conversions (The LEAD Framework)
Are you still burning budget A/B testing your Facebook ads? In this episode, Rafael Hernandez sits down with insurance industry veteran Luis to break down his "LEAD Framework"—a 4-step system that generated over 5,000 high-intent leads last year for just $4 each.Luis reveals why he never pays to...
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Ep. 18: The Truth About Making $426K (My 2025 Mistakes)
In 2025, my agency generated exactly $426,000 in revenue. While that is a 13.9% increase from the previous year, I still fell $74,000 short of my $500k goal.In this unfiltered annual recap, I’m breaking down the specific mistakes I made, the lessons I learned from managing $10M+ in ad spend, and...
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Ep. 17: Lead Arbitrage: How To Turn A $2 Click Into $45 Profit
Imagine a business model where you don't need a warehouse, you don't need inventory, and you don't even need your own product. 📉📈It’s called Lead Arbitrage (or Pay Per Lead), and it is essentially the digital equivalent of day trading. You buy attention from platforms like Facebook for $10,...
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Ep. 16: How to Get High Quality Facebook Leads in 2026
Is your sales team constantly complaining about lead quality? You are not alone—62% of marketers say their biggest struggle is finding high-quality leads.Most business owners make the critical mistake of optimizing for the lowest Cost Per Lead (CPL), but more leads doesn't always equal more…
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Ep. 15: 7 Reasons You Should Switch To A Pay-Per-Lead Model (For Agencies)
In this video, I break down why I’m shifting my focus from the traditional service-based agency model to the Pay Per Lead (PPL) agency model. After working with major brands and spending millions on ad spend, I realized that the retainer model often turns agency owners into glorified…
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Ep. 14: We Fixed Her Pixel And Got 2X Better Leads in 7 Days (Most Agencies Miss This)
We Fixed Her Pixel And Got 2X Better Leads in 7 Days (Most Agencies Miss This)Is your pixel setup costing you high-quality leads? In this video, we reveal how we turned around a fitness coach's account and helped her double the quality of her leads in just 7 days—by fixing her pixel setup. After...
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Ep. 13: Stop Optimizing for Leads—Do This Instead
Stop Optimizing for Leads—Do This InsteadTired of seeing low-cost leads but an empty calendar? You're not alone. In this video, I reveal why optimizing for leads alone is costing you and how to fix it by optimizing for schedules instead. The secret? Meta's algorithm cares about signals, not cheap...
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Ep. 12: 3 Proven Psychology Hacks That Make Facebook Ads Convert Like Crazy
3 Proven Psychology Hacks That Make Facebook Ads Convert Like CrazyUnlock the secret to Facebook ad success with these powerful, science-backed psychology principles! For over 50 years, psychologists have studied why people buy, and their findings are directly applicable to creating ads that…
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Ep. 11: 2 Pre-Call Sales Assets That Close Deals Before You Even Speak
If your sales process starts on the call, you’re already behind. In this episode, we reveal the two overlooked pre-call sales assets that determine whether your prospects show up ready to buy—or ready to bail.🔑 You’ll discover: Why your qualifying form is more than just collecting name and...
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Ep. 10: Meta Advantage+ Explained: The AI Ads Hack Boosting Facebook & Instagram Campaigns
Confused about Meta Advantage+ and whether it’s worth using in your Facebook and Instagram ad campaigns? In this episode, we break down Meta’s powerful AI-driven advertising tool in just 4 minutes.You’ll learn: What Meta Advantage+ actually is and how it works inside Ads Manager The difference...
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Ep. 9: 7 Marketing Predictions for 2025 That Will Change EVERYTHING
🎙 7 Bold Marketing Predictions for 2025 (That Are Already Coming True) AI is taking over—but not how you think. In this episode of The Great Marketing Podcast, we reveal our top 7 marketing predictions for 2025 that every agency owner, entrepreneur, and content creator needs to hear.From the…
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Ep. 8: 5 Deadly Ad Mistakes Killing Your Sales (And How to Fix Them Fast)
Are your ads burning cash and not bringing results? In this episode of the Great Marketing Podcast, we break down the 5 biggest mistakes business owners and coaches make when running paid ads—and exactly how to fix them so you can scale faster and smarter.Whether you're a digital marketer, course...
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Ep. 7: The ABSOLUTE BEST Way To 10X Your Business With Smart Hiring
What if one great hire could transform your entire business? In this episode, we break down the exact hiring system our agency uses to scale fast—without sacrificing quality. You’ll learn how to attract A-players, avoid bad hires that can tank your company, and build a team that drives 10x...
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Ep. 6: 4 Hidden Marketing Strategies You're Probably Ignoring
Most business owners are missing out on simple, powerful strategies that could 10x their results — without spending a dollar more on ads. In this episode, we break down four overlooked marketing tactics that are working right now for high-performing brands.💡 Whether you're running a local...
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Ep. 5: The Entrepreneur Who Built a $200K Business with Events
What if your next event could unlock your next six figures? In this episode, we sit down with Alec Mountain — the go-to guy for turning local events into thriving businesses. From making $0 in a new city to building a $200K+ business around networking events, Alec has mastered the art of using...
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Ep. 4: From $400 to $3M—How This Entrepreneur Made Millions Before 30
What would you do if all you had was $400 to your name and no real plan? For Jason Diaz, that was the starting point. Today, he’s the founder of a multi-million dollar window tinting business with two locations, a thriving commercial/residential division, and a spotless reputation — all before...
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Ep. 3: Meet the Viral Genius Who Cracked 1M+ Followers in 3 Months
What does it take to go from zero to 1M+ followers in just 3 months — without spending a dime on ads?In this episode of The Great Marketing Podcast, we sit down with Justin Ho, aka The Viral Genius, to unpack the exact strategy he used to build viral content, grow multiple personal brands, and…
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About this show
The Great Marketing Podcast is where cutting-edge marketing meets real-world execution. Hosted by Rafael & Natalie Hernandez, founders of Great Marketing AI, we break down the latest trends, strategies, and insights to help you scale your business with smart, effective marketing. From AI-driven ad strategies to building a cult-like brand, we cut through the fluff and deliver what actually works. Whether you’re a founder, marketer, or creator, tune in to “Be Better Than Good” and take your marketing to the next level!
Hosted by
Great Marketing AI