Ep 23, PT 1, Strategy, COVID 19 Response and Elevating The Role of Marketing, Danielle Regan and Dave Hendy, Mace

Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by  Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.It's part one of a two-parter with today’s guests are Danielle Regan and Dave Hendy from Mace. In our discussion, we talk about:The role of the business partner as the glue that joins the marketing team with the business. The McKinsey Framework that helped support Mace’s business strategy through the pandemicHow the role of internal comms became more open and transparent. Rate and review usPlease rate and review us if you’re listening on Apple podcasts as it’s lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fmResourcesAbbas MarketingMace GroupMcKinsey Framework - Beyond coronavirus: The path to the next normalThis episode was recorded on July 01 2021.The next episode is live now if you want to find out more about how Mace tackled internal comms and purpose.If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo