Ep 23 - Stacey Conkle: Creating A Beautiful Day: The road to building a cleaning empire

In this episode of Titan Talks, Jonathan Stern hosts Stacey Conkle, the owner of two successful cleaning businesses in Northwest Arkansas — Cozy Cabin Cleaning and A Beautiful Day Cleaning. Stacey discusses how her career in property management sparked her interest in the cleaning business. She initially noticed a massive need for a cleaning company for short-term rental properties, which led her to create Cozy Cabin Cleaning. More recently she also started A Beautiful Day Cleaning, a service that deals with professional house cleaning. Initially, she employed numerous marketing services to support her businesses, but she has recently consolidated all marketing efforts to Topline Pro, a decision that has saved her thousands of dollars. (00:01) - Introduction and Background Story of Stacey Conkle (05:45) - Transition from Vacation Rental Cleaning to Residential Cleaning (10:03) - Reason behind having two separate businesses (15:25) - Transition from Cozy Cabin to A Beautiful Day Cleaning (18:40) - Present State of Business (20:58) - Growth Strategy and Business Goals (23:31) - Costly Marketing Mistakes (26:19) - Approach to Winning Sales and Retaining Customers (29:15) - Rapid Fire Round